On the July 2nd Bill MOyers NOW, Frank Luntz, GOP boy-wonder pollster, OPENLY ADMITTED Orwell's '1984' is a favorite book:
From
http://www.pbs.org/now/transcript/transcript327_full.html'BRANCACCIO: I know you read a lot of George Orwell.
LUNTZ: I love 1984. In fact, the only time ever... Kaminski Park in Chicago where two baseballs were hit out of the stadium. They were both done by Greg Radzinski. The only time ever in the history of that stadium that a player hit two balls out in the same game and I was reading the last 100 pages of 1984.
BRANCACCIO: You were looking down?
LUNTZ: I was looking down and I missed the first home run.
BRANCACCIO: Were you...
LUNTZ: So, 1984 means something to me.
BRANCACCIO: Well, you know what Orwell writes, he says, "Political language is designed to make lies sound truthful and murder respectable and to give an appearance of solidity to pure wind."
LUNTZ: And I get that. And you know what? Language, it's just like fire. It can either heat your home or it can burn it down. In the hands of someone like a Ronald Reagan, it's used to illustrate a philosophy and a principle. In the hands of less decent politicians, it is used to obscure or even lie. It's the difference between, "Mr. Gorbachev, tear down that wall." And, "It depends on the meaning of the word 'is' is."
BRANCACCIO: Language, of course, as we're all taught... and you make money off this. I guess I do, too. Language really does matter. I mean, isn't it a crime to go to war if it's later shown that it was based on a false premise? ...
BRANCACCIO: And if you're good at setting the context and at deploying the information in a set order, can you convince a voter what to think?
LUNTZ: That's a good question. But the way that I look at it is not to convince the voter what to think, it's to convince the voter that what they think is correct. Some of this is not a matter of re-educating them. Some of this is a matter of just explaining that their gut instincts are correct. That they should not be fooled by either what they see or what they hear. That what they feel is what is correct. And that's a lot of it, by the way. It's not just language. It's style, it's presentation....
BRANCACCIO: Do you see what needs to be done as a manipulation? In other words, messing with people's heads?
LUNTZ: No, I've heard that before. And it's not messing with their heads because it's these thoughts, these ideas, these assumptions already exist. I would not... I do not believe in calling something that is white, I won't call it black. I do not believe in calling something that's up, calling it down. This is not Orwellian. This is listening to what you care about. This is understanding who you are, what you believe, all your life experiences and then explaining things in that way....'