erpowers
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Thu Oct-07-04 08:27 AM
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Who are the people who make and come up with the campaign ads.
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ewagner
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Thu Oct-07-04 08:31 AM
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Ad agencies do the actual work but the campaign dictates the theme, which, in turn, is usually dictated by internal polling results.
The ad agencies come up with images, actors, "real life" spokespersons, etc and compose the ad using time-tested techniques to get just the right tone, atmosphere, emotion to influence the reaction of the viewer.
It's almost an art form now days and can be done very, very quickly to respond to unanticipated changes in events.
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DU
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Thu Apr 25th 2024, 03:40 PM
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