CC Expanding Its Stable of Liberal Talk FormatsKaty Bachman
OCTOBER 04, 2004 -
The Progressive Talk format achieved another important milestone last week when KABL-AM, Clear Channel’s Nostalgia station in San Francisco, changed its call letters to KQKE and flipped to Progressive Talk as “The Quake.”The station, which features emerging left-of-center Talk personalities such as Ed Schultz (syndicated by Jones Radio Networks) and the Air America lineup, is the nation’s third Progressive Talk station in the top 10 markets. Others include WLIB-AM in New York and WHAT-AM in Philadelphia, both owned by Inner City Broadcasting. With the addition of KQKE, Air America will clear 32 stations, a third of which are owned by Clear Channel, syndicators of leading conservative Talk personalities Rush Limbaugh and Glenn Beck.
“Clearly there was a void,” said Amy Bolton, vp and general manager of News/Talk for JRN. “We’re going to end up with a Progressive Talk station in every radio market in America. It’s inevitable, no matter who wins the election,” Bolton predicted.
For Schultz, who is turning out to be the surprise breakout star of the new format, San Francisco marks his 55th affiliate, just two affiliates shy of the 57 Limbaugh had in his first year.
Schultz, who is considered more left-of-center than left-wing, proved the format could be a ratings performer on KPOJ-AM, Clear Channel’s Talk station in Portland, Ore., where he ranked first among adults 25-54 in his time period and the station jumped from No.26 to No. 3. In Miami, where Schultz has been on the air since July, he doubled the audience in one month.
“Schultz is the 600-pound gorilla of this format,” said Gabe Hobbs, vp of News/Talk/ Sports programming for CC. “Al Franken is a cume magnet and a big star, but he’s still learning how to do talk radio.” While Clear Channel is giving the new format a fighting chance, Hobbs warned that Progressive radio is still very much in its infancy.
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