Sinclair - TV Insider says go after their daily News Advertisers

[RamboLiberal]

(I've removed the introduction to this letter where the reader describes a local TV market where he works. Suffice it to say that he works in local TV and says he has friends who work at some of the Sinclair affiliates in question.)

Let me tell you, they're NOT afraid in the least of the license challenges that Steve Soto has proposed. I mean, what's the point? If they air it, then fine, challenge away, I'm all for taking revenge on them. But the goal should be to shut down the broadcast before it happens.

What they're deathly afraid of is the stink of this thing will somehow waft over to their advertisers. That's of course why they're not selling local ad time for this show. Having worked in the ad department of Sinclair's competitor, I know that local Sinclair stations make over 60% of their ad revenue from their nightly 6pm newscast. That's their bread and butter. You make a concerted effort to go after their top advertisers on the 5pm/6pm news hour and you'll have the executives spiking this show so fast it'll be amazing.

Again, I have no basis for judging what would work best, though common sense suggests that going after these guys on every front simultaneously would probably be the best bet.

-- Josh Marshall

http://www.talkingpointsmemo.com/archives/003642.php

Click the link and check the suggestion of a Shareholder's Derivative Action. Any lawyers in MD?

[Lorien]

1. Good advice

I guess we have a roadmap now. We'll just need to identify those advertisers!

[blue neen]

4. Did you see this list of advertisers.

http://www.democraticunderground.com/discuss/duboard.php?az=view_all&address=132x1032858

[burythehatchet]

2. excellent. thanks.

[blue neen]

3. It's going to kill me, but I will watch their news broadcast tomorrow

so I can get a list of the advertisers in Pittsburgh (WPGH-Fox).

This was good info. We should hit them on all fronts to get this stopped. Money talks.

[RamboLiberal]

5. Neen - another Pittsburgher - be glad to take your back on this one

I don't think WPGH has an early evening newscast, but I will tape their cruddy 10PM news for next couple of days.

[Gloria]

6. kick!

eom

[PittLib]

7. Make it three ...

I e-mailed Fox 53 (WPGH) to inquire about their intentions in a polite, "all-due-respect" kind of way. I have not heard back. Gloves off - count me in.

[sandnsea]

9. That's the way, and....

Those air waves belong to everybody, like the Grand Canyon. So share who these advertisers are and we can all go after them.

[crickets]

8. Kick

!