Get ready for the "revolution" on the right
Direct-mail ace Richard Viguerie is ecstatic over Bush's victory, but says it's time for conservatives to stop pandering to moderates.
http://www.salon.com/news/feature/2004/11/05/viguerie/index.htmlNov. 5, 2004 | In the 1960s, right-wing strategist Richard Viguerie -- in search of troops for a conservative revolution -- realized that one of the most effective ways to recruit small donors and foot soldiers was through a simple letter in their mailboxes. And the political direct-mail industry was born.
Written in blunt and alarmist language, Viguerie's direct-mail pieces tapped into conservative discontent on a range of issues, from taxes to immigration to the United Nations to abortion. His Virginia-based firm, now called American Target Advertising Inc., claims to have mailed more than a billion pieces of mail over four decades. Thousands of recipients responded with donations of $10 or $15. They helped fund a network of conservative think tanks, advocacy organizations and pressure groups that, Viguerie believes, has finally achieved its end with the reelection of President Bush.
"Now comes the revolution," Viguerie recently told conservatives, according to the New York Times.
"We're going to try to put pressure on the elected officials to support the president, help the president enact his agenda. We want to pass a constitutional amendment (banning) same-sex marriages, for the protection of marriage. And we'll have a grass-roots fire to pressure the congressmen and the senators to support the president."