Sirota: How Dems can win-back the "Red States".

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http://www.washingtonmonthly.com/features/2004/0412.sirota.html

December 2004

Top Billings
How a Montana Democrat bagged the hunting and fishing vote, and won the governor's mansion.

By David Sirota

There aren't too many states in the union redder than Montana. George Bush won the state by more than 20 points in November. The state legislature and governorship in the capital, Helena, have been in GOP hands for 16 years. Sparsely-populated Montana is represented by only one congressman, the far-right Rep. Denny Rehberg, and by two senators, an ultra-conservative Republican (Conrad Burns) and a conservative Democrat (Max Baucus) who often votes with the Republicans. The state's electoral votes are conceded so automatically to the GOP that neither party's candidate campaigns there. Culturally, with the exception of a few rich Hollywood types who weekend in places like Big Sky, the state could hardly be further from the metro-cosmopolitan culture of the coasts. To give but one example, Montana has the highest percentage of hunters of any state in the union.

But in November, a Democrat, Brian Schweitzer, won the state's race for governor. Schweitzer not only won, but he also won decisively, beating his opponent Bob Brown, the Republican secretary of state and a two-decade fixture in Montana politics, by a solid four points. His victory was so resounding and provided down-ballot party members such strong coattails that Montana Democrats took the state senate and four of five statewide offices.

How did Schweitzer pull off such a dramatic victory in an election year when Democrats seemed to have lost their capacity to win red states? The answer should give Democrats everywhere some hope and Republicans reason to worry.

The story begins with the man himself. If you look in an encyclopedia under Montana: Self-Image of, you'll find a picture of Brian Schweitzer. He is the grandson of Montana homesteaders and looks the part: He is a burly six-foot-two, always clad in jeans with a gilded silver belt buckle. Schweitzer put himself through college by mopping floors at sororities, got a master's degree from Montana State in, of all things, soil science, and then worked for eight years on irrigation projects in the part of the world that's hardest to irrigate—the Sahara Desert. When he returned to Montana in the late 1980s, he built a farming and ranching business from scratch—no small task at a time when corporate agribusiness was swallowing huge swaths of America's heartland. He is gregarious, tough-talking, and utterly without self-doubt.

But in addition to a winning personality and strong populist convictions, Schweitzer had an innovative, three-part political strategy, one that perfectly fit the current conditions in Montana, but which Democrats across the country could learn from. First, Schweitzer took advantage of public dissatisfaction with two decades of insular one-party rule in the state capital, casting himself as an outsider and a reformer. Second, he rallied small business, usually a solidly GOP constituency, to his side by opposing the deals Republicans had cut in Washington and Helena to favor large or out-of-state corporations over local entrepreneurs. Third, and most interesting of all, Schweitzer figured out how to win over one of the most important, reliably Republican, and symbolically significant groups of voters: hunters and fishermen.

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1. Schweitzer should run for President

Even if he loses in the primaries, it will be good for people to see him campaigning as a Democrat.