Pardon me nadinbrzezinski, for posting this again like I did in your other thread. Here are links to get the ball rolling:
http://www.changethis.com/5.GeorgeLakoffhttp://www.chelseagreen.com/2004/items/elephant/PDFsNow all you DUers out there that are willing to work for democracy, GO DO IT NOW!!!
*****
Don’t Think of an Elephant!
Know Your Values and Frame the Debate
The Essential Guide for Progressives
George Lakoff
Foreword by Howard Dean
Introduction by Don Hazen
Don’t Think of An Elephant! is the antidote to the last forty years of conservative strategizing and the right wing’s stranglehold on political dialogue in the United States.
Author George Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe the debate.
Lakoff’s years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people vote their values and identities, often against their best interests.
Don’t Think of an Elephant! is the definitive handbook for understanding and communicating effectively about key issues in the 2004 election, and beyond.
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http://www.chelseagreen.com/2004/media/elephant*****
Linguistics professor George Lakoff dissects the "war on terror" and other conservative catchphrases
By Bonnie Azab Powell, NewsCenter | 26 August 2004
BERKELEY – With the Democratic National Convention over and the Republican one beginning next week, it seemed a good time to check in with George Lakoff, the UC Berkeley professor of cognitive linguistics whose scrutiny of the language of politics has begun to bring him national recognition. The author of the seminal book "Moral Politics: How Liberals and Conservatives Think," Lakoff's specialty is dissecting "framing," or the ways in which conservatives and liberals position issues to fit their respective moral worldviews. (For more on framing, read this excerpt from the NewsCenter's October 2003 interview with Lakoff.) He grasps how Republicans use language more effectively than Democrats, and what Democrats can do about it.
When we last talked to Lakoff, he had just embarked on a one-year sabbatical from UC Berkeley to work on three books, none of them about politics. He got sidetracked. Presidential candidate Howard Dean made "Moral Politics" required reading for his campaign staff, more than 200 advocacy groups called for Lakoff's advice, the Democratic senators invited him twice to their policy retreats, and he began getting calls from progressive groups around the country. The Rockridge Institute, the progressive think tank he cofounded with seven other UC professors to reframe public debate, began buzzing with activity. In response to demand, Lakoff set aside his linguistic research for intense — and in many ways more challenging — study of the application of linguistics and cognitive science to politics.
In the last couple of months he has written a short book, "Don't Think of an Elephant: Know Your Values and Frame the Debate," which will be marketed at first over the Internet with the help of a host of advocacy groups. Billed as the "essential guide for progressives," the book is praised by such members of the liberal pantheon as Dean, the founders of MoveOn.org, the Sierra Club's Carl Pope, and billionaire political activist George Soros. The $10 paperback can be ordered from the publisher, Chelsea Green, and from Amazon.com; it will be published around September 8.
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http://www.berkeley.edu/news/media/releases/2004/08/25_lakoff.shtml
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