This corporation makes billions on the backs of poor coffee farmers around the globe and they pat themselves on the back for this? And then further say that if you buy a pound of sumatra, they'll give 2 dollars to the relief agencies? (IOW, buy more starbux$$$)
Boycott, I say! Be sure and email the company to let them know the ought to give ALL the proceeds of Sumatra coffee to the victims, and they ought to have Fair Trade coffee EVERYDAY .
Contact Information:
Audrey Lincoff
Starbucks Coffee Company
(206) 318-5013
alincoff@starbucks.com
http://www.starbucks.com/aboutus/pressdesc.asp?id=467SEATTLE;December 29, 2004
Starbucks Donates $100,000 to Southeast Asia Relief Efforts
In addition, Company Will Enhance Contribution by Donating $2 From Sales of Select Southeast Asian Whole Bean Coffees During January
In response to the unprecedented natural disaster in Southeast Asia, Starbucks Coffee Company (Nasdaq: SBUX) has made an initial contribution of $100,000 to two international relief organizations – CARE and Oxfam UK. Both international relief organizations have been actively involved in the rescue efforts in the countries that were badly impacted by the earthquake and tsunamis.
In addition to the immediate cash donation to these relief agencies, during January 2005 Starbucks will also donate $2 for every pound of Sumatra, Decaf Sumatra and Aged Sumatra whole bean coffee purchased in its Company-operated stores in the U.S., Canada, the United Kingdom, Australia and Germany, while supplies last.
“We are deeply saddened by the tremendous devastation and rising death toll in Southeast Asia, and extend our condolences and deepest sympathies to the bereaved families and those impacted by this tragic event,” said Howard Schultz, Starbucks chairman. “Starbucks has a long tradition of striving to contribute positively to communities in which we do business. Our prayers and thoughts are with all the families who have lost their loved ones.”
To further enhance the Company’s initial cash contribution to the designated relief organizations, Starbucks Company-operated stores in these markets will donate $2, or local currency equivalent, for every pound of whole bean Sumatra and Decaf Sumatra coffee sold in January 2005. The donation will also apply to Aged Sumatra, the next Starbucks® Black Apron Exclusives™ coffee, when it arrives in stores on January 5.
CARE will receive the donation from the sale of these coffees in the U.S. and Canada and Oxfam UK will be the recipient of the donation from coffee sales in the United Kingdom, Australia and Germany.
Starbucks partners (employees) around the world are also supporting the relief efforts in a number of ways. For example, stores in Thailand proclaimed December 29 “Day of Giving,” during which 100 percent of the day’s store profits were designated for relief. The store partners from the remaining Phuket, Thailand Starbucks store spent several thousand baht (local currency) of their own money in the immediate aftermath of the tsunami to buy food, water, and cloth to wrap bodies for victims in the community.
“I am humbled by the response demonstrated by the world community,” continued Schultz. “We know in our hearts that giving back to the communities of Southeast Asia, which have been part of the Starbucks family for more than 20 years, will help towards recovery and rebuilding efforts. As the days go by and the relief needs change, the Company and our partners will continue to look for ways to provide support to the impacted communities.”
For more information, visit CARE or Oxfam online.
About Starbucks Coffee Company
Starbucks Coffee Company is the leading retailer, roaster and brand of specialty coffee in the world, with more than 8,700 retail locations in North America, Latin America, Europe, the Middle East and the Pacific Rim. The Company is committed to offering the highest quality coffee and the Starbucks Experience while conducting its business in ways that produce social, environmental and economic benefits for communities in which it does business. In addition to its retail operations, the Company produces and sells bottled Frappuccino® coffee drinks, Starbucks DoubleShot™ coffee drink, and a line of superpremium ice creams through its joint venture partnerships. The Company’s brand portfolio provides a wide variety of consumer products. Tazo Tea’s line of innovative premium teas and Hear Music’s exceptional compact discs enhance the Starbucks Experience through best-of-class products. The Seattle’s Best Coffee® and Torrefazione Italia® Coffee brands enable Starbucks to appeal to a broader consumer base by offering an alternative variety of coffee flavor profiles.
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Contact Information:
Audrey Lincoff
Starbucks Coffee Company
(206) 318-5013
alincoff@starbucks.com
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