|
... is advertising, purely and simply. It doesn't add value itself, and it doesn't describe the value it professes to have (part of the reason why I've been having a protracted discussion with the pro-Lakoff people in GD: Politics).
In fact, "family values" and "pro-life" are code words, meant to get a small segment of society making as much noise as possible, so that, to the media, they sound as if they are a majority.
Random House defines "value" foremost as the "relative worth of something," indicating its prevalent usage. Buried way down among various usages are these two:
"10. Sociol.the ideals, customs, institutions, etc., of a society toward which the people of the group have an affective regard. These values may be positive, as cleanliness, freedom, or education, or negative, as cruelty, crime, or blasphemy.
"11. Ethics.any object or quality desirable as a means or as an end in itself."
In this sense, Lakoff is correct--from a PR and marketing perspective, the Republicans are indeed "framing" an issue. The reality behind that framing is less candid than they would admit. The pro-Lakoff forces insist that doing a better job of framing will solve the Democrats' political problems.
What this approach ignores is the political reality behind the words used to frame the issue. When an unknown Republican political candidate says, "I'm for family values," Democrats inevitably say, "We are, too." A certain segment of the voters know they aren't, at least not in the ways approved by those voters--on a raft of fundamentalist religious issues, which the phrase "family values" signifies to them.
The important consideration to me is that that segment of voters wasn't brought to think in a certain way about family values by use of the phrase. In other words, it didn't have the effect of reshaping their thinking about families and policy. It did not change their preconceived notions, notions which are reinforced by religious belief and their church communities. The use of the phrase merely acts as a rallying point for a segment of the population whose ideas are fixed, and as a coded message for that segment--"he's for family values; he's one of us."
The Republicans have gotten very good at this sort of thing, but they are not changing minds of voters with this tactic--they are, instead, encouraging the least flexible and the least tolerant in our society to be more vocal and to join them. The Lakoff admirers believe that "reframing" issues such as "family values" will reshape the thinking of this group of people, and of people with a subset of the same sentiments, and convince them of the Democrats' ability to meet their needs.
It won't. They also believe that trying to describe "family values" in different terms will persuade the more flexible thinkers in society to support Dems or progressives or whomever. Those people already are Dems or progressives.
Republicans are using sophisticated marketing techniques principally to round up as many single-issue voters as humanly possible and tell them Republicans support them in that one issue of importance to them, whether it be guns, or gays, or abortion, or covert racism, or war, or taxes, or theocratic rule, or any of a host of other hot-button issues. Such people aren't looking to have their minds changed--they're looking for someone in power to legitimize their views and for consensus. While that's nothing more than pandering on the part of the Republicans, it has also worked. It has brought more people to the polls for the Repugs.
What Democrats/progressives/others will not do is examine their political roots for decay, for fear of what they may find there. Lakoff's is one more attempt to say to the public we have values, too, when the one single value that has defined Democrats over decades has been its support for the rights, political and economic, of the common man. It has ignored that political philosophy, in large part because of the corruption of the political process by big money.
That value validates all the other values of which you imply.
Part of examining those roots would be comprehensive surveys of those who do not vote. My bet is that many of those people who do not vote share at least some of your same values, but who see no one in political life who lives them on the floor of his or her legislative chamber.
Jefferson, the progenitor of the Democratic Party, was adamant in his belief that an educated, economically supported, politically aware common man was the bedrock of democracy, and without that, the United States would fall victim to the moneyed classes, the pseudo-aristocracy, as he called it. He was one of the first in the country to advocate progressive taxation, to further that end. That's just one of the Democrats' political roots which has become decayed.
The central problem of the Democrats is not that have no values, or that theirs are not more legitimate than the phony ones espoused by the Repugs. Their problem is that their core political heritage--best found in Jefferson and revived by FDR--is now just the party's distant reputation, rather than its philosophy in action.
Cheers.
|