Gunga Din hangs it upMonday 24 January 2005 @ 10:04
I read today in the Times that Big Bill Safire is hanging up his spurs as a pundit. He writes, "Here's why I'm outta here: In an interview 50 years before, the aging adman Bruce Barton told me something like Watson's advice about the need to keep trying something new, which I punched up into 'When you're through changing, you're through.' He gladly adopted the aphorism, which I've been attributing to him ever since."
I always admired Safire's writing ability, and though he wrote speeches for one hell of a goofy guy once upon a time, a man whose talents and drive earn him a spot in the Major League Baseball of speechwriting deserves respect. Few people in any field have the chops to do what Safire did in the Nixon White House, and though he is stained indeliby by that association, the fact that he got there at all is a testament to his skill with the written word.
Yet it is that ability to craft rhetoric that requires me to place Safire's work in the same file as that of Bob Novak. I could never quite understand why so many people took seriously a lot of the stuff issuing forth from these guys. It wasn't simply that I found most of Safire's arguments to be, shall we say, facile. More than anything, it was the glaring fact that he was a hired gun for the extreme right.
In essence, I never understood why he was listened to; it was so clear that he didn't really believe in what he was writing, so much as he was playing a role. Safire, you see, was an integral part of the extreme right's message disbursement system, refered to as the 'Mighty Wurlitzer' by one writer a few years ago.
It starts with the grassroots media folks, who get the ball rolling by banging the wires about a particular message or invented story at places like FreeRepublic.com and Lucianne.com. It then gets picked up by Newsmax, while simultaneously the blast-faxing of mainstream news outlets commences.
Rush and the radio wingers will begin pounding the drum. Fox News will then pick it up and flap it around, and the certifiably insane Wall Street Journal editorial staff will pitch in. But it was Safire who would slingshot these things into the 'respectable press' by getting them published in the New York Times, the flagship newspaper of American journalism.
As Judy Miller of the Times (chief purveyor of the Chalabi-provided story that Iraq was practically swimming in weapons of mass destruction) so gruesomely proved, if the Times says it, the mainstream and cable news media in general will feel safe in turning on their megaphones, and then we're off to the races.
Ergo, Safire was worth his weight in solid gold to the folks who think Hillary Clinton murdered Vince Foster and wants to become President so she can give our entire military establishment over to Red China before anointing Osama bin Laden as her chief of staff. Lather. Rinse. Repeat.
More here:
http://truthout.org/fyi