I just checked about the wording of some republucans and then found newts memo/video.this is what the repubs are still doing...they frame all statements on the wording......perhaps the leaders of our Party and the spokesmen on tv should read and learn...how they are turning the words around to discredit our issues.
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Language: A Key Mechanism of Control
Newt Gingrich's 1996 GOPAC memo
As you know, one of the key points in the GOPAC tapes is that "language matters." In the video "We are a Majority," Language is listed as a key mechanism of control used by a majority party, along with Agenda, Rules, Attitude and Learning.
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This list is prepared so that you might have a directory of words to use in writing literature and mail, in preparing speeches, and in producing electronic media. The words and phrases are powerful. Read them. Memorize as many as possible. And remember that like any tool, these words will not help if they are not used.
Optimistic Positive Governing Words
Use the list below to help define your campaign and your vision of public service. These words can help give extra power to your message. In addition, these words help develop the positive side of the contrast you should create with your opponent, giving your community something to vote for!
* active(ly)
* activist
* building
* candid(ly)
* care(ing)
* challenge
* change
* children
* choice/choose
* citizen
* commitment
* common sense
* compete
* confident
* conflict
* control
* courage
* crusade
* debate
* dream
* duty
* eliminate good-time in prison
* empower(ment)
* fair
* family
* freedom
* hard work
* help
* humane
* incentive
* initiative
* lead
* learn
* legacy
* liberty
* light
* listen
* mobilize
* moral
* movement
* opportunity
* passionate
* peace
* pioneer
* precious
* premise
* preserve
* principle(d)
* pristine
* pro- (issue): flag, children, environment, reform
* prosperity
* protect
* proud/pride
* provide
* reform
* rights
* share
* strength
* success
* tough
* truth
* unique
* vision
* we/us/our
Contrasting Words
Often we search hard for words to define our opponents. Sometimes we are hesitant to use contrast. Remember that creating a difference helps you. These are powerful words that can create a clear and easily understood contrast. Apply these to the opponent, their record, proposals and their party.
* abuse of power
* anti- (issue): flag, family, child, jobs
* betray
* bizarre
* bosses
* bureaucracy
* cheat
* coercion
* "compassion" is not enough
* collapse(ing)
* consequences
* corrupt
* corruption
* criminal rights
* crisis
* cynicism
* decay
* deeper
* destroy
* destructive
* devour
* disgrace
* endanger
* excuses
* failure (fail)
* greed
* hypocrisy
* ideological
* impose
* incompetent
* insecure
* insensitive
* intolerant
* liberal
* lie
* limit(s)
* machine
* mandate(s)
* obsolete
* pathetic
* patronage
* permissive attitude
* pessimistic
* punish (poor ...)
* radical
* red tape
* self-serving
* selfish
* sensationalists
* shallow
* shame
* sick
* spend(ing)
* stagnation
* status quo
* steal
* taxes
* they/them
* threaten
* traitors
* unionized
* urgent (cy)
* waste
* welfare
http://www.informationclearinghouse.info/article4443.htm