Corporations entering brave new world of blogs

[question everything]

Monday, June 6, 2005

Corporations entering brave new world of blogs

By: NICOLE ZIEGLER DIZON - Associated Press

When General Motors Corp. wanted to stop speculation this spring that it might eliminate its Pontiac and Buick brands, Vice Chairman Bob Lutz took his case directly to dealers and customers who were up in arms about the possibility.

He wrote about it on the company's blog.

(snip)

A growing number of companies are stepping softly into the blogosphere, following a path blazed by Microsoft Corp., Sun Microsystems Inc. and others in the technology field.

The Internet journal format, they find, lets businesses expand their reach, generate product buzz and encourage consumer loyalty ---- while bypassing traditional media.

More..
http://www.nctimes.com/articles/2005/06/06/business/news/6505195936.txt

[expatriot]

1. the constant tug of war between democratization and corporatization nt

[DrDebug]

2. Sigh. Companies + internet sucks always

And nobody ever bothers to moderate them either, so it'll turn into huge flame wars as well...