This is something I noticed during the OJ trial, and as I thought back on my days when I was an Evangelical, it seemed to be consistent: stupid people only respect a forceful, unequivocal delivery of a message. Your sincerity is measured in decibels.
This was most obvious in the OJ trial closing arguments. Both attorneys were black, so it theoretically should have been a level playing field on that score. But the prosecutor sat on the edge of his table,and spoke in a calm professorial tone and painted a nuanced bittersweet portrait of a beloved celebrity he reluctantly concluded was guilty of murder. OJ's defense, Johnny Cochrane, used no such nuance. The police were racist, the evidence was tampered with, and/or ludicrous on the face of it, and the weaker his argument, the louder he shouted. The outcome fo that trial may have been a forgone conclusion, but it was obvious who the average joe would be inclined to believe.
The GOP does this well. For all their talk of Dems being elitists, the GOP uses hierarchy, rank, and the cadence and rhetoric of the preacher to gather their flock. When a right wing republican speaks, he sounds like their preacher, or increasingly like Rush Limbaugh.
Democrats speak to people as peers at best or at worst in mush-mouthed platitudes designed to be inoffensive. The first works with college educated audiences, the second works with no one.
This is partly why so many of us like Howard Dean. We might disagree with something he says or how he says it, but his way of communicating SOUNDS authentic and real, the way most of us talk everyday.
By contrast, most of the other democrats seem to design their statements to say nothing and I'm always suspicious that they have some backdoor deal they are trying to keep me from noticing, like the Bidens and Lieberman's of the party.
It would be nice if this authenticity came from conviction instead of being fabricated, and in this era of 24/7 TV, radio, and weblogs, it will be harder and harder to keep on the phony game face anyway. If democrats had a handful of values they won't compromise on, tell people that up front, and say in no uncertain terms when they think those values are being trampled (rather than trying to finesse the opposition) they would get more respect and therefore more votes.
And if you disagree with me, you're a paid DLC lurker hoping to graduate to being a corporate whore lobbyist (gee that feels authentic).
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