'You're Reading...What?'
This season, publishers are rolling out more volumes for teens that are full of heavy themes, from binge drinking to incest.
By SALLY BEATTY
Staff Reporter of THE WALL STREET JOURNAL
June 24, 2005; Page W1
Hilary Armstrong was happy to see her 12-year-old daughter Katherine reading at the kitchen table one afternoon -- until, that is, she glanced at the back of the book jacket. "I was mortified," says Mrs. Armstrong. The book, which her daughter got from a friend, had a blurb on the back that read, "After all, no one really wants to go to college a virgin."
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It's the summer book season: Do you know what your child is reading? To appeal to teens brought up on suggestive music videos and cable-TV shows, publishers are releasing more books full of mature themes and unflinching portrayals of sexual activity, with young protagonists the same age as their target readers. One publisher is venturing beyond its titles on dragons and bunnies with "Claiming Georgia Tate," about a 12-year-old girl whose father pressures her into a sexual relationship and makes her dress like a prostitute. In "Looking for Alaska," prep-school students watch pornography and pass the time binge-drinking. Coming this fall is "Teach Me," in which a male high-school teacher has sex with a student.
And kids seem to be responding: Young-adult fiction -- which has come to be associated with the edgy titles -- is one of the book industry's healthiest segments. Targeting the 12-and-up age group, the segment's sales are up 23% since 1999, according to estimates by industry analyst Albert Greco, a Fordham University marketing professor... One discovery: The subject matter is rarely clear from a book's title or graphics. "Rainbow Party" features tubes of lipstick on the cover -- though it isn't about girls discussing makeup, but a teen oral-sex party. We also found that girls are the main target audience here, reflecting publishers' belief that more teen girls than boys read. (The idea is that boys stick to fantasy epics.) That helps explain why there are more controversial girl-oriented titles, like "Alice on Her Way," about a 16-year-old who spends a weekend in Manhattan on a class trip.
Publishers say the mature material simply reflects the culture teens are exposed to today, and may help them to process situations they've heard about or experienced. In some cases, they add, the themes help advance a moral message: "Rainbow Party," for example, teaches children about the risk of sexually transmitted diseases, says Rick Richter, president of Simon & Schuster's children's division, which published the title. He adds that he'd be happy to have his 13-year-old daughter read it.
Industry analysts say editors have been emboldened to go beyond the bad behavior of the '80s "Sweet Valley" novels, because of a few risqué-fiction success stories. Last year's "How I Live Now," aimed at children 12 and older and featuring an affair between teen cousins, won the 2005 Michael L. Printz Award for young-adult literature. Many more have been commercial hits, including the "Gossip Girl" series, for readers 15 and up, with seven installments since 2001 and more than two million books in print. (Most young-adult titles sell fewer than 20,000 copies, analysts say.) The "A-List" novels, about rich teens looking for trouble, have had 945,000 books printed since 2003, while last year's "The Clique," a chronicle of spoiled middle-school girls, is already a three-book series with 1.15 million copies in print.
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