Eat candy, kill Iraqis

[Must_B_Free]

Features:

* All natural, no trans fat, complex carbs, soy & whey protein, 17 vitamins & minerals
* Created by the U.S. military and used by the troops, the HOOAH! bar is the great-tasting and hugely popular energy bar that's setting the new standard
* "Make way for the HOOAH! bar, the biggest military advancement to hit the mainstream since the Hummer" - New York Post
* Its SteadyEnergy blend enables soldiers to "think faster, move quicker, and run farther"
* HOOAH! supports the troops: a portion of the gross proceeds from each bar funds government research that improves soldier safety, diet, and quality of life

Support the troops - Chocolate Crisp flavor!

[JVS]

1. HOOAH!

[aquart]

2. Is this what we give them instead of food.

[cynatnite]

3. Energy bars have been given to the troops for a while now...

With their level of activity and stress, it's no surprise they'd need something like this.

What pisses me off is the military going fucking corporate. :grr:

[SheWhoMustBeObeyed]

4. Eh, it's a niche

-snip-

HooAH! was created in 1996 by the Department of Defense Combat Feeding Directorate at the U.S. Army Soldier Systems Center here, through a Cooperative Research and Development Agreement (CRADA) with M&M Mars, Inc., to increase energy and improve performance of warfighters during intense military operations.

Even the name, which is Army-speak derived from “heard, understood and acknowledged,” was overwhelmingly agreed upon by Soldiers during surveys, according to Darsch. Marines use the term Oorah!, and he said the bar issued in the MRE will be split label with HooAH! on one side and Oorah! on the other to cater to both services.

http://www.natick.army.mil/about/pao/05/05-21.htm

-snip-

Military support has helped other foods get off the ground. According to the Department of Defense, about 30% of all supermarket foods, including freeze-dried coffee, Mars Inc.'s M&M's and some dried cake mixes, were originally developed by the U.S. government for military consumption. "You take a lot of stuff for granted when you walk around the supermarket," says Gerald Darsch, director of the Combat Feeding Directorate at the Natick Soldier Center and one of the Hooah! bar's developers.

While the D'Andrea brothers' marketing conceit appeals to some segments, it has alienated others. At a recent promotional event at a Gold's Gym in Los Angeles, several passersby snubbed the bars in protest of the war in Iraq.

That doesn't bother the D'Andrea brothers. They calculate that the bar can thrive even if it only appeals to conservative-leaning consumers.

http://www.techlinkcenter.org/cgi-bin/techlink/00854

I see worse stuff sold to kids, for worse reasons, every day.

[neweurope]

5. Soldiering is GOOD. Soldiers are bakers, really.

:puke:

-------------------

Remember Fallujah

Bush to The Hague!

[lcordero2]

6. actually, it's really HUA

and it means Head Up Ass

[Must_B_Free]

8. I thought it was

Ooo-Rah. That's what it sounds like on the Vermont American bits and blades commercial...

[Warren DeMontague]

7. From Your Friends at Bechtel-KBR-Halliburton. A bargain at $250 a bar.

Payment accepted in cash... preferably in duffel bags.

[Tom Yossarian Joad]

9. IT'S PEOPLE!!!!!!!!

Oops, sorry, that's Soylent Green.