Study up. Join the modern world. Yes, image does matter. That's all George Bush DOES, is manage his image. He leaves governing to the "grown-ups." He has his job, they have theirs.
http://www.qscores.com/For the past 40 years, Marketing Evaluations' Q Scores have provided clients with data to aid in their marketing, advertising and media efforts. In addition to delivering reliable and consistent data, we offer our thoughts, observations, ideas and interpretations in order to help clients make the most informed decisions possible.
Q Scores are the industry standard for measuring familiarity and appeal of performers, characters, sports and sports personalities, broadcast and cable programs as well as company and brand names. Based on our "One of My Favorites" concept, Q Scores actually summarize the various perceptions and feelings that consumers have, into a single, but revealing, "likeability" measurement.