So, you're sitting down with your family to watch a movie. You turn on the TV and up pops an extra loud ad for miracle sex enhancement powder complete with busty vixens. You change the channel, but the channel won't change. You hit the power button, but the TV stays on and so does the ad.
This happens all the time. But it happens with computers, not televisions.
If America's TVs were hijacked like that, there would be riots in the streets and blood in the boardrooms. It would be an intolerable scandal.
If media consumers don't develop an ornery intolerance, and fast, of what is essentially the wiretapping of computers, a new breed of cyber crooks disguised as marketers will be unleashed to steal more identities, invade more privacy, and commandeer more PCs. And eventually they will invade your TV, your PDA, your telephone and, well, your soul.
http://www.cbsnews.com/stories/2004/04/21/opinion/meyer/main613079.shtml