Official: Coke takes over parts of the brain that Pepsi can't reach

[Champ]

The mind-altering power of advertising has been demonstrated in a remarkable study of the way in which brand recognition affects the workings of the human brain.

A well-known label is so influential, say researchers, that it can alter consumers' perception of the product's taste. They believe the findings are particularly important given the role that sugared soft drinks have on the epidemic of childhood obesity and type 2 diabetes.

The experiment, a laboratory-controlled version of the famous Pepsi Challenge, revealed that flavour seems to be the last thing that consumers rely on in their preference for Pepsi or Coca-Cola.

When asked to taste blind, they showed no preference. However, when the participants were shown company logos before they drank, the Coke label, the more famous of the two, had a dramatic impact: three-quarters of the tasters declared they preferred Coke.

http://news.independent.co.uk/world/science_technology/story.jsp?story=572924

[DebJ]

1. The color red seems to impact me on this. I've pretty much

given up my coca cola addiction now, after drinking more than two liters a day for over 25 years. I switched to iced tea because the price difference is enormous...and I read in a magazine that the corn syrup in coke is a cause of diabetes, but the white sugar in my tea has not been related to that. And I can drop back the sugar in my tea; sometimes I drink it without sugar.

I now drink maybe one coke a week....and it doesn't taste so good anymore.

[kikiek]

2. It's the real thing..They have had some great marketing over the years.

My sister drank so much at one point she got a bleeding ulcer. Her gut was being mangled. There's a reason you can use coke to flush out feeding tubes. I never heard of flushing them with Pepsi, but probably get one from that one too.

[depakid]

3. ha!

"We live in a world today where lemonade is made from artificial flavors and furniture polish is made from real lemons." ~Alfred E.Neumann

[Maestro]

4. Yeah but Pepsi execs are brutal on employees

[curse10]

5. Not me! I think coke is freakin' nasty!

I'm a pepsi girl.