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Worst ad campaign in history

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jmowreader Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Oct-31-04 07:18 PM
Original message
Worst ad campaign in history
It's for Toyota's NASCAR Craftsman Trucks. No, they're not selling them, they're letting you know Toyota's in NASCAR now.

The campaign is pretty simple: Supposedly, people wrote letters to Darrell Waltrip, who owns a Toyota-based NCTS team. DW picks one letter per commercial and trashes the writer's lawn with a race truck.

Now, just exactly how is that supposed to convince me I want to root for the Toyota teams?
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Droopy Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Oct-31-04 07:20 PM
Response to Original message
1. Some race fans must be masochists.
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terrya Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Oct-31-04 07:20 PM
Response to Original message
2. Another deleted message.
Edited on Sun Oct-31-04 07:21 PM by terrya
I misunderstood the question. Oops.
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sakabatou Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Oct-31-04 07:21 PM
Response to Original message
3. Yeah...
that's gonna work < /sarcasm >
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WannaJumpMyScooter Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Oct-31-04 07:21 PM
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4. Because it's "cool" man... "Extreme"... Man...
You see these tracks? Darrell made them. Yep, The Man himself.

Never underestimate the stupidity of the common man.
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Dukakis88 Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Oct-31-04 07:21 PM
Response to Original message
5. The ad appeals to the masochism of lower class Republicans
In order for poor and middle class "NASCAR Dads" to vote for the GOP they have to hate themselves and enjoy having rich, arrogant assholes ruin their lives. It's the same principle.
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