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"Tsunami" Sushi Bar Owner Not Ready To Change Name

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matcom Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Jan-06-05 09:32 AM
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"Tsunami" Sushi Bar Owner Not Ready To Change Name
<snip>

There’s a boatload of Asian seafood restaurants in Brookline. Their names range from the evocative (Fugakyu, which sounds a little like a samurai swordsman’s swearword) to the prosaic (Chinatown Seafood, simple and to the point). But between those two Coolidge Corner establishments sits one sushi bar whose moniker has lately gained a new and unwelcome association.

Tsunami, whose logo shows its "T" rendered as a tall and cresting wave about to engulf the rest of the word, was very quiet during lunch hour this past Monday. A lone couple dined in the corner; a waiter and a sushi chef bided their time behind the bar at the back. On the walls, fish-shaped kites hung lazily. The silence was sculpted only by water burbling gently over pebbles in a small fountain by the window.

Tsunami. A word that just two weeks ago signified merely a half-grasped abstraction, a distant possibility, now evokes something all too horrifically real. Small surprise, then, that a restaurant named after one might not be high on most diners’ lists. In fact, however, owner John Wu says he hasn’t noticed a precipitous decline in customers since the "the terrible incident" of two Sundays ago. "The economy is slow in general compared to two or three years ago, there’s no doubt about that," he says. "But there’s not been a significant drop."

http://www.bostonphoenix.com/boston/news_features/this_just_in/documents/04383307.asp
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NYC Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Jan-06-05 09:37 AM
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1. I don't blame them for not changing their name.
During the Iran hostage crisis, there was a restaurant in midtown named Teheran. They put out a chalkboard saying that had been their name for 47 years -- or some long stretch of time.
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democracyindanger Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Jan-06-05 10:06 AM
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2. Anthrax (the band)
didn't change their name after the anthrax attacks, although they considered it. And I remember a news story about a local restaurant in a military base town named "Osama's"--they didn't change, either.
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Ellen Forradalom Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Jan-06-05 10:09 AM
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3. Now, Kristin Hersch's band is another story.
It's called 50 Foot Wave. OUCH. Either they change their name quick or they team up with Freakwater, Katrina and the Waves and Tsunami (yes, there was a band named Tsunami) to record a tsunami-relief benefit CD.
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Beware the Beast Man Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Jan-06-05 10:11 AM
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4. As well he shouldn't
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