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chicagojoe Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jan-16-05 09:48 PM
Original message
Maybe someone in advertising can answer this.
If Radical Right radio is so widely listened to, why isn't there any advertising of major products? All I hear when I'm monitoring the enemy are ads for re-financing. What gives?
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warrens Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jan-16-05 09:50 PM
Response to Original message
1. Their listeners are all
Old, poor and/or rednecks. Not your coveted market segments.
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seriousstan Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jan-16-05 09:58 PM
Response to Original message
2. Those are the same advertiser on Air America also.
Riddle me that.
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chicagojoe Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jan-16-05 10:10 PM
Response to Reply #2
3. Air America, at this point, is only heard in a handful of small markets.
Radical Right Hate Radio claims to be listened to heavily.
"Riddle me that?" is a line used by a couple of the cretins on right-wing radio? You aren't one of them, are you?
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seriousstan Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jan-16-05 10:16 PM
Response to Reply #3
5. What are you talking about? The Riddler....Batman???
Get a clue...and then sit on it.
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chicagojoe Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jan-16-05 10:19 PM
Response to Reply #5
6. I know where the phrase comes from, DORK.
I also know that a couple of right-wing radio cretins use the phrase frequently. Touchy, touchy!
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Kire Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jan-16-05 10:31 PM
Response to Reply #6
8. Can I warm my hands by those Flames?
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gmoney Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jan-16-05 10:15 PM
Response to Original message
4. Radio's cheap...
Most of them are buying what is basically "remaindered" time... "we'll buy every spot you can't sell at full price for about 10% of the price."

Plus I think some major advertisers are still wary about appearing to support one political side or the other...
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democracyindanger Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jan-16-05 10:22 PM
Response to Original message
7. Radio isn't a popular medium for big brands
Media budgets for radio campaigns are usually pretty small, because it's generally seen as filler. Major advertisers rely on print, outdoor and TV (and to a growing extent, online) as media vehicles, and production and airing costs are high.

There are probably other, more specific reasons a media person could give.
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