Men Helpless Against New Perfume

[matcom]

<snip>

A SCENT exuded by young women as a subconscious sex attractant has been synthesised for post-menopausal women, who are finding it is luring men in droves, the British weekly New Scientist says.

Forty-four women took part in an experiment to see whether the pheromone - an odour received by heterosexual men as a sign of mating availability - worked for females beyond child-bearing age.
Half the group added a chemical copy of the pheromone to their perfume, while the other added a lookalike dummy compound.

None of the participants knew whether they were getting the real ingredient or the fake.

For the next six weeks, the women kept diaries.

Among the pheromone users, 41 per cent reported they experienced more petting, kissing and affection with partners, compared with 14 per cent among the placebo group.

Overall, 68 per cent of the pheromone groups reported increases in at least four "intimate socio-sexual behaviours," such as sex and formal dates. In the placebo group, only 41 per cent reported increases.

http://www.news.com.au/story/0,10117,12065857-13762,00.html

[gottaB]

1. IRemember the armpit scene in Flirting with Disaster?

iieeu

[shesemsmom]

2. I wish they would make a perfume that makes men

want to pick up after themselves