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Super-sizing is back -- for drinks, anyway.
Fifteen months after McDonald's stopped offering "super-sized" portions of french fries and soft drinks, its Chicago area restaurants are selling the extra-large sodas again. Restaurants in the Chicago Co-Op -- made up of McDonald's franchisees in the area -- have big plans for the 42-ounce drinks this summer.
"The Chicago Co-Op is running a local promotion in which customers that purchase a Big Mac and fries get a free, 42-ounce beverage," said McDonald's spokeswoman Anna Rozenich.
The promotion will start July 11 and last through the month.
In addition, Rozenich said, franchisees have flexibility to sell 42-ounce drinks this summer "because they might be located near a competitive trading area, where competitors might be offering something like that."
"This is not super-sizing," she added.
Still, getting rid of 42-ounce drinks was a key part of McDonald's highly touted March 2004 rollback of super-sizing. The Oak Brook-based company depicted it as an effort to simplify its menu, but the move followed stepped-up criticism by health advocates who charged the fast-food giant with contributing to the nation's obesity problem. It also coincided with the release of "Super Size Me," a documentary alleging bad health effects from an all-McDonald's diet.
Now, critics of McDonald's are finding the return of super-sized drinks hard to swallow.
"I guess their promises don't last very long, do they?" said John Banzhaf, a professor of public interest law at George Washington University. Banzhaf served as adviser to the plaintiffs' lawyer in a 2002 lawsuit brought by New York teenagers who charged that McDonald's food made them obese.
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