Money-back guarantee offered for 'Cinderella Man'

[LynneSin]

http://news.yahoo.com/s/nm/20050629/en_nm/film_cinderella_dc;_ylt=AhM9j9_nCWJdLM1hub9lJEdb.nQA;_ylu=X3oDMTBiMW04NW9mBHNlYwMlJVRPUCUl

LOS ANGELES (Reuters) - In a rare marketing ploy, the No. 2 U.S. movie theater chain, AMC Entertainment, is offering a money-back guarantee for boxing picture "Cinderella Man," hoping to boost interest in the struggling film amid a record box-office slump.

Advertisements offering on-the-spot refunds to AMC patrons unhappy with the film began running on June 24 in newspapers and on the exhibitor's Web site (www.amctheaters.com), AMC spokeswoman Pam Blase said on Tuesday.

The ads, welcomed by the film's distributor, Universal Pictures, say in part: "AMC believes Cinderella Man is one of the finest motion pictures of the year!"

Blase said AMC provides occasional rebates to dissatisfied moviegoers on a case-by-case basis. But the "Cinderella Man" offer marks the exhibitor's first money-back guarantee since "Mystic Pizza," Julia Robert's breakout 1988 film.


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[Deja Q]

1. That should be standard policy. If you don't like the money,

they kept the money wrongfully. This is called "stealing" and is hardly any different from those internet pirates.

[Skittles]

2. I have no doubts it is a good film

I just cannot stand boxing; it makes me sick.