Record Labels Bank on IPod for Video Sales

[tuvor]

LOS ANGELES - Apple Computer Inc.'s iPod and iTunes online music store made paying for music downloads cool, but can they fuel a similar revenue-boosting boom for record labels with music videos?

That's the hope for the major record companies, who took steps this year to do what they hadn't done in more than two decades of shelling out millions of dollars to produce music videos — get paid for them.

Apart from DVD or home video sales, music videos were long regarded in the industry as promotional tools, made for cable networks like MTV, VH1, or more recently, to Internet portals like Yahoo and America Online, for a chance at being broadcast.

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The launch of a video-capable iPod and the sale of music videos and other video content on iTunes for $1.99 now opens the door for the labels, who have seen sales of CDs decline in recent years, to turn their videos into money makers.

http://news.yahoo.com/s/ap/20051012/ap_en_bu/apple_music_industry

Would you pay 1.99 to watch a music video on your ipod? I know I wouldn't.