Did you ever notice that all the cereal characters are male?

[blue neen]

There's Tony the Tiger, the Lucky Charms Leprechaun, Captain Crunch. :) I'm sure you all can think of more!

I can't think of a "chick" cereal person.

[Roon]

1. The girl from Apple Jacks eom

[blue neen]

2. I can't remember her.

Was she a cartoon character?

[Roon]

3. It was a boy and girl

Cartoon characters.

[petronius]

4. I dunno - I've always had suspicions about Crackle...

I think you're right - there are often boys and girls in multi-character commercials, but the main stand-alone or team mascots are obviously or at least presumably male (add Count Chocula, the Trix rabbit, the Froot Loops toucan, and the Cheerios bee to your list).

Of course, the non-human characters don't really have any obvious gender characteristics, so perhaps it says more about me than them that I presume they're male...

[blue neen]

5. I personally have wondered about the Trix rabbit.

Remember Sugar Bear? Now, there was a cool cereal dude! :)

[DanCa]

8. Franken Berry is about as metero as one can get in ceral land :D (nt)

[petronius]

9. Was Sugar Bear the Golden Grahams bear?

Or was that just Graham or somesuch?

[blue neen]

10. Super Sugar Crisp.

He walked around singing, "Can't get enough of that Sugar Crisp"!

[JVS]

6. Cereals associated with females suck ass! Look at Kix, kid tested...

mother approved. Women are supposed to represent syrups

[blue neen]

7. You have a point there.

Kix are terrible.

Mrs. Butterworth. Now there's a good lady.

[NMMNG]

11. Chicks just don't whore themselves out for cereals

:shrug:

[u4ic]

12. Sugar Puffs

Why the hell was RCMP "Sgt Preston" on the box of "Sugar Puffs"?...shot from guns!

Just how long ago DID this Canada bashing start? :rofl:

[mykpart]

13. Well, there's Barbara Bush on the Quaker Oats!

[Deja Q]

14. When they say "The man sticks it to us", they're not kidding...

What about the Kashi For Life chicks?

[XemaSab]

21. The Kashi chicks

know their demographic.

:hide:

[aint_no_life_nowhere]

15. What sex was the Honey Nut Bee?

I didn't get the impression of either male or female in that character.

There was the female Granny Goodwitch, who tried to keep Sugar Bear from taking away her Super Sugar Crisp. But Sugar Bear was the star of that commercial and poor Granny was always losing her cereal to this sugar-addicted bear. Sugar Bear, who had a Bing Crosby kind of voice and a swaggering manner was a big asshole, stealing an old lady's cereal in commercial after commercial without remorse.

[HEyHEY]

16. Pffh, what do women know about cereal?

[Swamp Rat]

17. "Therrrrrrrrrrrrrrrrr GREAT!"

:D

[stuckinlucky]

18. You have Leo Burnett to thank.

They've had the Kellogg's contract since the 50's.

Most of the cereal characters you've come to know and love came from 35 W. Wabash.

[Atmashine]

19. Xena

[Robeson]

20. I'd love to see scantily clad chicks on cereal boxes.....

....that would be really cool!....:hi:

[kittykatkoffeekup]

22. How soon we forget.

This one is best forgotten.

[Robeson]

23. She has a bowl of fruit by her, too! Very healthy!.....

...BTW, love your username!....:thumbsup:

[CanuckAmok]

24. What about the chick who hangs around with the Cheerios Kid?

And the little chick who won't give the rabbit his Trix?

[Fox Mulder]

26. It's a shame, really.

They should give the Trix Rabbit the damn cereal already!!!

[CanuckAmok]

28. it's tough-love

The rabbit clearly has a dependency on Trix.

By giving him the Ttix, they're enabling his addiction.

It's tough, but it's the only way for the rabbit to find sobriety.

[Ivan Sputnik]

25. Simple reason

Boys won't eat cereal with a "girl" character on the box, but girls will eat cereal with a "boy" character on the box.

[CBHagman]

27. Oh, no, THAT again.

Let's chant the corporate mantra, boys and girls! :eyes:

Seriously, though, even when I was a kid, it was clear to me that most advertising (except for things the companies wanted to sell to homemakers, such as household products) regarded the generic consumer as male. It was the '80s before I saw a film advertised three different ways -- one to appeal to children, one to women, and one to appeal to men.

Television for a long time portrayed mostly male characters. One study reported that that males comprised 80 percent of characters in TV programming over a 50-year period. Eighty percent!