Bud Light's "Magic Fridge" Ices Advertising Win

[FVZA_Colonel]

http://news.yahoo.com/s/usatoday/20060206/bs_usatoday/magicfridgeofbudlighticesanadvertisingwin



'Magic fridge' of Bud Light ices an advertising win
By Bruce Horovitz, USA TODAY

Anheuser-Busch's beer sales might be falling flat, but its Super Bowl advertising certainly isn't.

For a record eighth-consecutive year, the beer kingpin topped all marketers with the top-rated commercial in USA TODAY's exclusive Ad Meter real-time consumer focus group ranking of the Super Bowl commercials. (Chart: How all the ads ranked)

The star of the No. 1 ad: a refrigerator stocked with Bud Light with the ability to disappear to keep unwelcome guests from grabbing the brew. The fridge disappears via a revolving wall that, unbeknownst to the fridge's owner, spins it into the adjoining apartment. (Video: Winning Bud Light ad)

For the guys next door, it becomes the "magic fridge" - an idol to be worshipped.

[WritingIsMyReligion]

1. All those ads they mentioned as being "good" I laughed at.

Good picks. :thumbsup:

[Radical Activist]

2. Too bad their beer tastes like stale urine

Or at least I would imagine stale urine tastes something like that. Maybe old piss tastes better.

[fishwax]

4. yeah, thekr commercials are much better than their product

:rofl:

[CatholicEdHead]

3. Good ad, crap beer

[Debi]

5. I thought the streaker one was cute n/t

[fishwax]

6. I thought that was definitely the best of the ads

but overall I thought it was kind of a weak field.