|
Edited on Sat Feb-25-06 11:16 AM by grace0418
:mad: Okay does anyone else hate this ad as much as I do? I want to throw something at the television every time it comes on.
It's a McDonalds ad. It starts out with two African-American people standing in line ordering their food, one female, one male. The woman is gorgeous and dressed in a black and white nubby sweater/jacket which looks lovely on her, like she was going to work. The man is dressed in more casual clothing (I picture someone at the ad agency googling "Hip Hop Fashion").
The man looks at the woman derisively, and scoffs when she orders the "spicy" chicken sandwich. We hear him thinking "Look who's trying to add some flavor to her life."
The next shot is them sitting right next to each other, while he continues to stare at her with contempt (why she'd sit right next to such a creepy guy who keeps staring at her is another question altogether). She is blissfully unaware, eating her sandwich, when her phone rings. Her ringtone is a funky hip-hop song, she starts grooving somewhat awkwardly to the tune, then answers the phone. The Hip Hop Guy is amazed, simply AMAZED, that she'd have this song as her ringtone. Then the final joke is that *his* ringtone is apparently a dorky song.
I just find so many things wrong with this ad, not the least of which is that the big "joke" they set up doesn't even work. Am I to understand that this "ultra-cool" guy is silently ridiculing the woman for being so frumpy and boring that a stupid sandwich would be a big excitement in her tragically un-hip life? Well then *maybe* the gorgeous, stylishly dressed actress was not the best choice to play the frump (although I do give them small credit for not going the stereotypical route and making her wear glasses, because we all know glasses mean "DORK", right? :eyes:).
But beyond the fact that the "humor" doesn't even work, the message of the ad seems really racist to me. Like, in black culture, if the woman isn't dressed like she's going clubbing (at presumably lunchtime on a weekday), she's supposed to be an object of derision. Or conversely, that the man is supposed to be so much cooler because he IS dressed that way.
I know it's just an ad but it drives me fucking crazy. Of course the same campaign has an ad where an Hispanic actor bites into a spicy chicken sandwich and decides to throw out all the bottles of hot sauce and salsa that he has, so I guess McDonalds is looking to stereotype everyone. :puke:
|