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FORT WORTH, Texas -- Dickies has redesigned its work jeans to tug less, shift more and improve comfort.
Just don't say the pants defend against the unsightly blue-collar phenomenon known as plumber's crack.
The new design does seem to curtail rear exposure, but the jeans' maker isn't promoting that aspect. In fact, a Dickies spokesman insists the designers never had that in mind. A designer who led the redesign, however, did say that when the wearer moves in the jean, the pants "will stay more on the high-hip area."
Dickies said the new design will be incorporated into its line of pants by the spring. The new design replaces the traditional V-shaped cut inside the jeans with a rounder U-shaped design, which the designer said means less restriction and pull during movement.
The company is calling the update the most significant change for the manufacturer's denim line in almost 20 years.
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