I can respect the company's need to maintain the "purity" of their name, but to demand three times the amount of business they lost due to confusion? That's just absurd.
Here's a story about an ice-cream stand, near where I grew up, that seems equally absurd:
http://www.courttv.com/people/2004/1101/kreme_ap.htmlBELSANO, Pa. (AP) — Forget "Kramer vs. Kramer." A legal fight brewing between doughnut maker Krispy Kreme and a seasonal ice cream stand could be called "Kreme vs. Kream."
Jack and Christine Hoover have run the Krispy Kream stand in Cambria County's Blacklick Township since 1968, keeping the name that had been in use since the stand opened in 1961.
Recently, the Hoovers received a letter from Krispy Kreme Doughnuts Inc. complaining of trademark infringement and indicating that more "formal steps" would be taken if they don't stop using their name. The Winston-Salem, N.C., based Krispy Kreme registered its name in 1951.
The Hoovers have hired a lawyer hoping to lick the doughnut company, but they worry that Krispy Kreme's dough may prevail.
"We're well known for our ice cream, and we have a large sign in the front picturing a boy holding an ice cream cone, not a doughnut," Jack Hoover said. Krispy Kream doesn't sell doughnuts.
The Hoovers say customers might think the ownership of the stand has changed if they have to change the name.
Krispy Kreme, however, said that's not the company's problem.
"Unfortunately, this business is using a fully protected trademark, and we have to protect it," spokeswoman Amy Hughes said. "It can create confusion."
:eyes: I'm often confused by donuts and ice cream.