In Entertainment News, ABC is going to run a weekly 1/2 hour Geico commercial in the fall

[Orangepeel]

Cavemen" will air at 8 p.m. on Tuesdays, a night ABC is building around the results portion of its hit reality show "Dancing with the Stars." ABC's entertainment president, Steve McPherson, speaking at a press conference for the media and network affiliates this morning, said "Cavemen" was such a strong project that the creative team from the marketer's ad agency, the Martin Agency, were able to stay on board. Much as they do in the commercials they pitch for, the cavemen will confront issues of race in America and look at how they try to fit into the world -- humorously, of course.

http://adage.com/upfront07/article?article_id=116700

I wonder if it will be good.

[slj0101]

1. Cavemen, confronting issues of race..

yeah, we've come around. :eyes:

[RebelOne]

2. I love that Geico caveman. He has a Web site.

Check it out at www.cavemanscrib.com.

[Orsino]

3. If ever an ad campaign deserved to make that transition...

...it's probably the Geico cavemen. I don't watch network TV, but for this, I would tune in...at least once.

[Frank Cannon]

4. I LOVE those caveman ads, but I just don't see how that idea...

can sustain itself for 30-minutes at a stretch. The brilliance of the ads is that they deliver a huge amount of sophisticated comedy in a tiny amount of time.

But who knows? I'll at least tune in to the first episode.