http://news.windingroad.com/car-buying/ferrari-auction-in-maranello-sets-new-price-records/The scene itself was interesting for looking at cars and the people who were in attendance. From the emerging rich—according to a luxury summit I attended last month, it takes $5 million to be considered a millionaire—to the very, very, very rich, everyone was in a nice mood. The men from Europe, North and South America, and Asia were casually dressed for the most part, some wearing suits. The women were al-most universally well dressed but casual, and wore lots of bling-bling diamonds on their fingers, in their ears, and on their wrists. Sunglasses on top of the head and high-heel shoes of almost stratospheric heights were de rigueur.
A couple sitting near me dropped a couple hundred grand in euros with the purchase of ephemera—letters, a poster, an autographed card, and an owner’s manual. The man sitting a couple places down bought a lot of Ferrari parts. While the venue was packed with photographers, pictures were not to be taken of the bidders to protect their identities.
Anything with the moniker of Ferrari great Michael Schumacher fetched amazingly high prices: a T-shirt the driver once wore brought €500 ($675); a rain jacket, €2250 ($3035); underwear (worn under his racing suit), €550 ($742). A cashmere sweater sold for €1500 ($2024).
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