Apple has transcended self-parody

[Robb]

...with a sincere offer of a new software product called "iLife".

The philosophical implications are, to be sure, staggering.

[tridim]

1. iThink Apple marketing needs to get an iLife

Leave it to Jobs to package his idea of life as a software bundle. What does the 'i' stand for anyway? I've been trying to figure that out since the iMac came out. Now almost every product they sell begins with an 'i'.

[frylock]

2. iwhy does apple feel it inecessary to iprefix everything they..

imanufacture with an i? iFrankly, iI find it rather iirritating and ipasse.

[PVnRT]

3. Because it's iCute (tm)

n/t

[pasadenaboy]

4. iLife's been around forever

that's what they call the bundling of their music, dvd, movie, photo, etc.

I use a mac and love it.

[Robb]

5. I'm a Mac fan as well

Just the first I'd heard of it, they sent me an email. Of course, I'm no early adopter, so I'm going to wait for iSoul. ;)

[HuckleB]

6. Yup. Sounds like sour grapes from folks wishing they'd bought Apple.

It's the better product, and cheaper in the long run, which is what smart consumers look at when purchasing.