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There used to be a certain magic about Rolling Rock beer,

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Redstone Donating Member (1000+ posts) Send PM | Profile | Ignore Thu May-31-07 04:00 PM
Original message
There used to be a certain magic about Rolling Rock beer,
drawn from the tap in a steel-town tavern anywhere in Pennsylvania on a hot afternoon; between the air-conditioner that was always turned down to about 50 degrees and the beer served in a frozen mug with small crystals of ice floating on the suds, there was NO better place on earth to be on a hot Saturday at 3 PM.

But now the lable on the Rolling Rock bottle says "Latrobe Brewing Company, St Louis, MO" (Not "Latrobe, PA").

Rest in peace, Rolling Rock, now that you're just Bud in a green bottle.

"33."

Redstone
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taterguy Donating Member (1000+ posts) Send PM | Profile | Ignore Thu May-31-07 04:03 PM
Response to Original message
1. The ice crystals were because it had a lower alcohol content than other beers
But I agree that once upon a time they were quite tasty and refreshing
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CaliforniaPeggy Donating Member (1000+ posts) Send PM | Profile | Ignore Thu May-31-07 04:04 PM
Response to Original message
2. The times they are a'changin, my dear Redstone...
As we leave our beloved memories behind...

:hug:
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NightWatcher Donating Member (1000+ posts) Send PM | Profile | Ignore Thu May-31-07 04:09 PM
Response to Original message
3. Strange thing
I think that Sam Adams is now brewed in the brewery in Latrobe where RR used to be brewed. I know that a little while ago, several different breweries shifted around. The next thing you know Yuengling will be brewed in Miami. (gosh I hope not)
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Redstone Donating Member (1000+ posts) Send PM | Profile | Ignore Thu May-31-07 04:12 PM
Response to Reply #3
4. Is Yuengling still independent? Or just another "brand?" Amazing how there are
so many small independent breweries these days, but the old-guard ones haven't survived.

Redstone
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Reverend_Smitty Donating Member (1000+ posts) Send PM | Profile | Ignore Thu May-31-07 04:18 PM
Response to Reply #4
7. As far as I know it is still being brewed in Pottsville, Pa
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NashVegas Donating Member (1000+ posts) Send PM | Profile | Ignore Thu May-31-07 08:31 PM
Response to Reply #4
23. Yeungling Still Rocks
They have a distribution center in Alabama, now. A friend of mine takes road trips.
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Kat45 Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jun-01-07 12:11 AM
Response to Reply #3
27. I think Sam is just doing some of its brewing there, so the
brewery wouldn't have to close. But they still do most of their brewing in Boston.
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Left Is Write Donating Member (1000+ posts) Send PM | Profile | Ignore Thu May-31-07 04:15 PM
Response to Original message
5. It has recently come to my attention
that Leinenkugel - a family owned brewery for generations - has been sold to a major company (I can't remember which one).
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LynneSin Donating Member (1000+ posts) Send PM | Profile | Ignore Thu May-31-07 04:17 PM
Response to Original message
6. I remember going to the Rathskeller at State College, PA
You could buy your rolling rock by the case and drink it at the bar

So rolling rock sold out huh?

Well, there's another beer I'll never drink again. What next, Yeungling being made somewhere outside of PA?
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Reverend_Smitty Donating Member (1000+ posts) Send PM | Profile | Ignore Thu May-31-07 04:19 PM
Response to Reply #6
8. Uh oh...
Richard L. Yuengling, Jr. took over as company president in 1985. In 1987 the brewery reintroduced a lager they had not made in decades to take advantage of a spike in lighter-style beers. Since this time, Yuengling Lager has become its flagship brand, accounting for 80% of production and much of its rapid growth. In the early 1990s, demand throughout Pennsylvania, New Jersey, and Delaware outstripped the existing brewery's abilities. In 1999, they increased their manufacturing capacity by purchasing a Stroh's plant in Tampa, Florida, hiring the former Stroh employees, and began working with a trade union for the first time.<2> In 2000, the company built a third brewery in Pennsylvania, in Port Carbon in Schuylkill County near Pottsville. With production at the Port Carbon, Tampa, and original Pottsville plants, the company has been able to expand throughout the East Coast.

http://en.wikipedia.org/wiki/Yuengling

but the stuff we are drinking is probably still made in Pa
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LynneSin Donating Member (1000+ posts) Send PM | Profile | Ignore Thu May-31-07 04:22 PM
Response to Reply #8
9. It's not uncommon for brewers to build a plant in a different region
For Yuengling they're probably just trying to tap into the Florida crowd and all that spring break money.

As long as they keep plants in Pennsylvania I'll be fine.

Now if only we could unload Iron City Beer - that has to be the worst crap out there.
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Reverend_Smitty Donating Member (1000+ posts) Send PM | Profile | Ignore Thu May-31-07 04:25 PM
Response to Reply #9
10. I've never had the (dis)pleasure of trying Iron City Beer
the cheap frat house beer of my college days was Milwaukee's Beast
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LynneSin Donating Member (1000+ posts) Send PM | Profile | Ignore Thu May-31-07 04:27 PM
Response to Reply #10
11. PBRs and Piels
:puke:
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Redstone Donating Member (1000+ posts) Send PM | Profile | Ignore Thu May-31-07 05:09 PM
Response to Reply #6
12. Actually RR was sold to Labatt some years ago. Not sure when A-B bought them,
or if A-B bought all of Labatt.

Too confusing to try to track.

Redstone
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Redstone Donating Member (1000+ posts) Send PM | Profile | Ignore Thu May-31-07 05:38 PM
Response to Original message
13. Good God, it gets worse: They've added a paragraph of weasel words to the text
on the back of the bottle, saying in effect "well, this beer does NOT come from the 'glass-lined tanks of old Latrobe' anymore, but we're going to try to bullshit you and try to make you think it still does."

Kind of makes me ashamed to be in the marketing business when I see such cynical crap.

Furthermore, I'm old enough to remember when those 33 words were actually 36 words, they said "...for your enjoyment and economical usage," probably to placate the Mennonites who were so influential in Pennsylvania in years back.

I'm tired, and I'm rambling, and I'm missing a lot of things that used to be, this evening, because I'm thinking about people who are gone, so I'm missing the things that are gone as well. Not the best of nights.

I'll see you guys later, OK?

Redstone
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bicentennial_baby Donating Member (1000+ posts) Send PM | Profile | Ignore Thu May-31-07 05:51 PM
Response to Reply #13
15. ....
:hug:

I miss RR Pony Bottles...I miss Pittsburgh too. :(

:)
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Redstone Donating Member (1000+ posts) Send PM | Profile | Ignore Thu May-31-07 06:48 PM
Response to Reply #15
17. Ah, the 7-ounce Pony Bottles were great; they'd be empty before they got warm.
Just another American Classic gone...

Redstone
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bicentennial_baby Donating Member (1000+ posts) Send PM | Profile | Ignore Thu May-31-07 07:32 PM
Response to Reply #17
20. I used to be able to get a case of those for sooo cheap!
In Da Burgh, of course...I wouldn't mind moving back there sometime. :)
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libnnc Donating Member (1000+ posts) Send PM | Profile | Ignore Thu May-31-07 05:47 PM
Response to Original message
14. First beer I ever had was a RR
Loved, loved, loved it. I was seldom without one in my early 20s.

The A-B ownership is blasphemy.
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seemunkee Donating Member (1000+ posts) Send PM | Profile | Ignore Thu May-31-07 06:07 PM
Response to Original message
16. We always got the cases of 7oz
slug em down while the rest stayed nice and cold.
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Redstone Donating Member (1000+ posts) Send PM | Profile | Ignore Thu May-31-07 06:53 PM
Response to Reply #16
18. The Pony Bottles. Has A-B killed them off?
Redstone
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seemunkee Donating Member (1000+ posts) Send PM | Profile | Ignore Thu May-31-07 08:45 PM
Response to Reply #18
25. Haven't seen them around here for years
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Lautremont Donating Member (1000+ posts) Send PM | Profile | Ignore Thu May-31-07 07:26 PM
Response to Original message
19. So... when mourning a lost beer, what do you pour out?
And do you wipe away a tear for your departed homiebrew?
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Redstone Donating Member (1000+ posts) Send PM | Profile | Ignore Thu May-31-07 08:28 PM
Response to Reply #19
21. Thank you for your contribution.
Redstone
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Lautremont Donating Member (1000+ posts) Send PM | Profile | Ignore Thu May-31-07 08:30 PM
Response to Reply #21
22. Trying to be in the spirit of things...
I once loved Rolling Rock too. "From the Glass-Lined Tanks of Old Latrobe"! I loved the idea of the glass-lined tanks.
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Redstone Donating Member (1000+ posts) Send PM | Profile | Ignore Thu May-31-07 08:41 PM
Response to Reply #22
24. Yes, that implied a certain amount of purity, didn't it? I'm sure that the
'glass-lined tanks' are, now that RR is just another version of Budweiser, gone for good.

Just another bit of Americana lost.

Redstone
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kwassa Donating Member (1000+ posts) Send PM | Profile | Ignore Thu May-31-07 09:23 PM
Response to Original message
26. From the glass-lined tanks of Old Latrobe, we tender this premium
beer for your drinking pleasure.

33

from distant memories of staring through green bottles. My parents used to buy it by the case.

Now, I am an beer snob and drink local microbrews.

Dogfish Head!
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Lethe Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jun-01-07 12:12 AM
Response to Original message
28. the thing about RR was that it wasn't that consistant
at least in Texas. When we got a good 6 pack of RR, it was fantastic. But we got so many skunky 6-packs that we just stopped buying it. But when it was good it was really good. Really clean and crisp tasting.
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