Polygamy Meets World in HBO Campaign

[helderheid]

The wacky marketers at HBO have apparently had fun dreaming up an advertising campaign to tout the upcoming season of Big Love, the show about a polygamist and his three wives.

Print ads will run in the real estate and travel sections of The New York Times and the Los Angeles Times beginning this Sunday, writes Multichannel Merchant. The real estate ads sell a place called Polybrook Haven, where "plural marriage meets the American Dream." The travel ads, for PolygaWorld Travel Group, claim, "The honeymoon begins when you all say, 'I do,'" and feature a photo of three women in white chasing a man on a beach.

An online video ad campaign is also running. One ad is ostensibly for a sexual performance-enhancer called Polygarol. It quietly suggests, "You can't even remember whose night it is. How can you be expected to perform?"

Another is for Eau de Polygamie, recommending that women set themselves apart from "his other wives."
Related topics: Television, Print, Direct, Interactive, Campaigns of Note, Newspapers, Planning, Shenanigans/Humor/Parody, TV Cable, Viral Marketing...



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