Another new marketing gimmick . . .

[Bullwinkle925]

I guess it's true that everything old is new again . . .




Five is the New Black... Five gum that is
Posted Jul 5th 2007 11:11AM by Jonathan M. Forester
Filed under: Candy, New Products, America


"Five gum by Wrigley, billing itself as "the new black," is a new gum appearing this summer in three flavors. Rain (spearmint), Cobalt (peppermint), and Flare (cinnamon). It comes in a nifty, modern package that is all sleek black with the number five off to the right giving off orange-red flares, green rain, or blue cobalt radiation. The packaging is designed towards teens and young adults and has etching that supposedly glows under black light. There are 15 pieces per pack and it is sugarfree. Their marketing slogan is "5 is the new black..." When I asked for some information they said, " Wrigley introduces a new twist on an old favorite. 5 -- the chicest thing to happen to stick gum in 110 years -- will be this summer's must-have accessory."

I received some samples and tried the three flavors and was pleasantly surprised. I am not a big gum chewer, I may have a piece after a meal if I can't brush my teeth, but it gets tossed after a minute or so. I actually chewed this gum for a quite a bit longer than usual and enjoyed the flavor more than most other gums. The Flare has a bit of heat to the cinnamon flavor, while the Cobalt and Rain have a cooling sensation to their mint tastes. The package is a bit sturdier than most and so protects the nicely soft gum when carried around. Expect to see it on the market soon."