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Penelope Cruz's mascara add under fire for false advertising (she was wearing false eyelashes)

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LynneSin Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Jul-25-07 10:20 AM
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Penelope Cruz's mascara add under fire for false advertising (she was wearing false eyelashes)
Well I guess that explains why their crappy mascara has failed to make my eyelashes look full & luscious like the adds claim they wood!

http://www.imdb.com/news/wenn/2007-07-25/#celeb5

Cruz's L'Oreal Ad Under Fire


Cosmetics giant L'Oreal has been reprimanded by British advertising watchdogs for its "misleading" mascara advertisements fronted by sexy Volver star Penelope Cruz. The TV and magazine ads promoting L'Oreal's new Telescopic mascara claim the product boosts the length of women's eyelashes by up to 60 percent. The Advertising Standards Authority (ASA) was forced to step in after it was discovered the acting beauty had been wearing additional false eyelashes for the shoot. But the French make-up firm has defended itself against the accusations, claiming it is "common practice" to use fake lashes. A spokesman for L'Oreal says, "It is common industry practice to make use of some artificial lashes in order to ensure a consistent lash line under filming or shooting conditions - the ASA had previously accepted on more than one occasion that this industry practice was not misleading." L'Oreal has been ordered to clarify the discrepancy and place a disclaimer on all future Telescopic advertising campaigns
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