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Branding
The brand's mascot, Trojan Man, wears a golden Greek style breastplate and helmet. He appears in cartoon advertising in prints, and in a number of television advertisements. When Merle Leland Youngs created his company, condom manufactures used seedy packaging to promote their wares. Youngs knew that to break through to the main stream consumers he needed an austere packaging emblazoned with nothing but the company logo. He picked the Trojan helmet, a symbol which he was convinced would provide protection and virility.
Marketing
The manufacturer offers several varieties, each featuring a unique combination of texture, lubrication, and construction material. Trojan's standard condom is the Trojan ENZ condom, which was one of their first condoms to be manufactured with a reservoir tip, to alleviate stress on the tip of the condom and prevent breakage. In addition to industry staples, such as Trojan Ultra Thin and Trojan Ultra Ribbed, Trojan has also introduced new innovations into the market, such as the Trojan Twisted Pleasure (which features a unique corkscrew design) and Trojan Extended Pleasure, which is lubricated with 4% benzocaine to prevent premature ejaculation.<3> Trojan also distributes non-latex condoms, such as the Trojan Naturalamb and Trojan Supra condom, which are designed for latex-allergic users.<4> Magnums are a specific brand of latex condom manufactured under the Trojan brand name. While they are marketed as a better fit for males with larger penises, Magnums are actually only 1/4" longer and 1/8" wider than standard condoms. ...
Pop Culture
Mentioned in the 1982 Prince song, "Little Red Corvette", "..she had a pocket full of horses, Trojans, some of them used.." Mentioned in the 1981 Mel Brooks film History of the World, Part I when the group is chased by several Roman soldiers through the streets of the city a Roman soldier ask a salesman about them (I'm looking for a pack of trojans) because their clothes and the man says "Man, I just ran out!". Mentioned in the Billy Joel song "Keeping the Faith", "...took a fresh pack of Luckies and a mint called Sen-Sen, my old man's Trojans and his Old Spice aftershave..." In the Simpsons episode, "Tales from the Public Domain", the line "Now throughout history when people get wood, they'll think of Trojans" is a reference to this brand of condoms. The title of the 1997 movie "Trojan War" is a reference to this brand of condoms, as the plot of the movie involves one guy's search for a condom. Mentioned in the 2005 movie "The 40 Year Old Virgin", during Steve Carell's first encounter with condoms, while struggling to put one on, when he asks his girlfriend, "Do you mind if I use your Magnum?" He is able to fit the magnum over his whole arm, and down to his elbow. Mentioned in the Black Eyed Peas song "Disco Club" when will.i.am states that he has a Trojan, just in case "they get it goin' on" Mentioned in rapper Fabulous' song "Can't Let You Go" in the line "She won't care if I'm a platinum rapper / If she catch me with an empty Magnum wrapper" Japanese rockstar Gackt accidentally said when asked in an interview about sex that he wears a magnum. Vince McMahon stated to Jonathan Coachman on the 08/13/2007 episode of WWE Raw that he intends to sue Trojan, namely the Magnum division in regards to them not preventing his newly discovered illegimate child.
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There you go. Protection AND virility. And a whole lot more.
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