Just like professional color experts who predict the year’s hot hues; kids across the country had the chance to voice their own opinion and pick the colors they felt were “in” for 2008. They were invited to participate in an online survey at Bonus.com where they were asked about the things they value and are most interested in. Next, they said what those things would look like as a color and then zoomed in on the shade within each color family (red, blue, green, yellow, brown, pink, orange and purple) that they felt was the coolest. The result? A collection of eight colors was created that draw on everything from kids wanting to play their part in protecting the planet to believing that they can become famous just like the everyday people who achieve stardom on reality shows.
The 2008 “Kids Choice Colors” include:
“super happy” -- kids don’t want to worry, they just want to be happy -- “super happy” -- as their color says and they wish the same for others, too;
“fun in the sun” -- riding bikes, playing soccer, skateboarding, and gymnastics – kids said this color means exercise and keeping fit are important … and fun!;
“giving tree” -- it’s a colorful truth that kids are thinking green, too, and want to play a part in protecting the Earth;
“bear hug” -- a hue of harmony as kids want their homes to feel warm and loving just like a great big bear hug;
“awesome” -- means kids think school is cool and getting good grades feels awesome;
“happy ever after” -- kids want to make a difference and create Cinderella moments for others, so everyone’s story has a happy ending;
“famous” -- American Idol and shows like it inspired this hue, as kids believe they can become celebrities just like everyday people who become stars;
“best friends” -- this shade of purple reveals who kids’ real BFFs are – their parents – and spending time with them is what they enjoy most.
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