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http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9115120&intsrc=hm_listMicrosoft's 'I'm a PC' ad images made on MacsFrames from new TV ads were cranked out on Macs, files show
September 18, 2008 (Computerworld) Several digital images that Microsoft Corp. has posted on its Web site to trumpet its new "I'm a PC" advertising campaign were actually created on Macs, according to the files' originating-software stamp.
Four of the images that Microsoft made available on its PressPass site today display the designation "Adobe Photoshop C3 Macintosh" when their file properties are examined. The images appear to be frames from the television ads that Microsoft will launch later today.
One of the images is of a real Microsoft engineer, identified only as "Sean," who resembles John Hodgman, the actor who plays the PC character in Apple Inc.'s iconic ads. Reportedly, Microsoft will play off Apple's own campaign -- during which Hodgman introduces himself with the line, "Hello, I'm a PC" -- with its engineer saying "Hello, I'm a PC, and I've been made into a stereotype."
Other images posted by Microsoft today include shots of author Deepak Chopra; Canadian adventurer and educator Geoff Green, founder of Students on Ice Expeditions; and a shark-surrounded diver named "Meaghan."