Why is Tide so much more expensive than other laundry detergents?

[rucky]

Like, 3 times as much as the budget brand?

Is it really that much better? I don't really notice a difference, but I don't really have an eye or nose for stuff like that.

Or is it because the brand is so established, they can get away with higher prices just on their reputation alone?

[Chan790]

1. yes. n/t

[HopeHoops]

2. To pay for all of the ADVERTISING!

It is the same basic stuff. Borax and washing soda work just as well for regular washing and spot pre-treatments like Shout are far superior to general additives in expensive detergents.

Name brands are more expensive because you are paying for their advertising budgets. There are very few cases where I believe they are ACTUALLY better than the store brand and even then I wonder if I'm just jaded from my youth, sitting in front of a TV.

[MissMillie]

6. we have a winner!

:thumbsup:

[Moondog]

23. +10,000

[gmoney]

30. well, sort of vice versa...

they do all the advertising so people will pay 3x as much as the budgets

[Orsino]

3. Its unusual formulation...

...that apparently doubles as a high-performance racing fuel.

[Mopar151]

22. Actually

it is used to clean the track, engine blocks, and gararge floors. Many consumer companies use NASCAR, and motorsports in general, to advertise and market their products. "Support those who support the sport" is a way of life - but it makes it pretty good bang for the buck, as advertising goes.

[Shell Beau]

4. It is pricey, that is for sure.

I do use Tide though. Sometimes I switch to Gain though. :shrug: Not sure why I pay the extra money. It smells good. :shrug:

[cloudbase]

5. This stuff isn't cheap

[rurallib]

7. It would be interesting to write P&G and ask them that question.

I would be curious what they say.
I think they are even higher than their 'premium' competitors like Wisk.

[appamado amata padam]

8. That is what I ask about breakfast cereals;

$6 for some dried grain, small amt friut/berries, a waxpaper bag, and paperboard box?

[appamado amata padam]

9. oops, dupe; please delete

[TheCoxwain]

10. it is targeted to the segment that wants the best and 'perceives' Tide as such.

It sure as hell not meant for the 'Value' Shopper.

Marketing 101

[rucky]

16. Why does it take up a majority of the aisle?

I'm not in a high-rent area and it's gotta be the most popular brand - judging from its real estate in the aisle

[gmoney]

31. chances are, they pay to take up that much of the aisle

plus, they have 40 different variations, each in 6 different sizes.

[mitchum]

11. It is made up of cocaine and powdered children

[IcyPeas]

12. Consumer Reports actually says it's better

They have had it at the top of their list for years. Of course, maybe Tide uses this to up their price... who knows.

[NMDemDist2]

26. we can't use it, it makes both hubby and I break out something fierce!! n/t

[Iris]

27. I find that it's better. My husband's work clothes seem cleaner when I use Tide

yikes. Now I sound like a commercial!

I also have a front load washer that doesn't seem to get clothes as clean as top loaders I've had in the past and I find the TideHE works best.

[conscious evolution]

13. The guy who drives real fast

in a circle gets most of the money.
Who knew being able to turn left paid so well.My H.S.guidance counselor didn't twll me about that career choice.The rat bastard.

[Mopar151]

21. High tuition

Long course of study. Little chance of commercial success.

[laconicsax]

14. Because people are willing to pay that much for it.

[Broken_Hero]

15. No idea, for cleaning power I notice no difference between

Tide/Cheer/Gain compared to Xtra, or Sun...

For smell factor though, tide/cheer/gain all smell better and make your clothes smell better, but thats the only difference I notice.

I use xtra/sun and just use dryer sheets for the added smell factor. I can't afford Tide, tide is usually three times the cost of xtra/sun...

[Yavin4]

17. My Parents Used Tide

And I've used it for years. I'm too scared to use anything else for fear of having itchy clothes.

[BlueJazz]

18. It really is the Best.

[av8rdave]

19. It's named for the best team in the SEC. That kind of branding doesn't come cheap!

[TheCentepedeShoes]

20. Mr 'pede

insists on Tide
Last Sat I mentioned how much more expensive it is

[applegrove]

24. Didn't they make it much more concentrated lately? Or is that some other brand?

[KT2000]

25. New and improved

so many times. People keep buying, hoping this time is the ONE!

[madeline_con]

28. Because they think it's all that. n/t

[Monk06]

29. Because Tide was a brilliant brand name invented during the 1950s

which was the Renaissance of American advertising
Others include Speedy the Alka Seltzer Boy



Campbell's Soup



Lux Soap

http://eshop.ambroweb.com/images/product/LUX.bmp

And every fifties and sixties saturday cartoon
favorite Tony the Tiger of Frosted Flakes fame

[One_Life_To_Give]

32. Becasue it Won Daytona!

Just like buying a DeWalt drill.