Too racy for *AUSTRALIAN* Television, 'Man plums' beer ads pulled from the internet

[Ian David]

FOSTER'S has pulled an advertising campaign that it admitted was too risque for TV just days after it released it online.

The series of seven ads for Carlton Draught, which make reference to ''man plums'' and ''goolies'', were put on the internet last Wednesday.

The company aborted a TV campaign in late February days before it was due to go to air, after senior executives in the listed alcohol manufacturer got cold feet about the ads.

The company then decided that having spent the best part of the $200,000 in fees and production, it felt compelled to release it on the internet in the hope that somehow only its target market of 18- to 30-year-old men would see it.

That strategy appears to have failed and in the past few days, as the ad got more talked about and viewed on the internet - normally something that every marketer craves - Foster's management pulled the plug, fearing a public relations backlash.

More (Video HERE):
http://www.smh.com.au/business/man-plums-beer-ads-pulled-from-the-internet-20100321-qo3t.html

[MiddleFingerMom]

1. Pulling "man plums" campaign?

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Rather prunish... um... sorry... prudish of them, wot?
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The best part was at the very very end when the graphics informed you
that their beer was "made from beer".
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[MilesColtrane]

2. What's so risque about The Goolies?

[distantearlywarning]

3. I watched it.

I didn't think it was offensive so much as just sort of...random.

I don't know what a tingle in one's man plums has to do with wanting to have a beer after work.

[jmowreader]

4. I would have kept the rather innocent song and ditched the visuals

The parts about goolies and man plums? Not so bad. The part about driving through a farmer's fence and across his wheat field so he could throw his suit coat in the farmer's pond? Not so good.