jasmeel
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Wed Oct-20-04 03:58 PM
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2 useless Sinclair responses-Ford & Mattel |
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Thank you for contacting Ford Motor Company. We appreciate the time youhave taken to provide us with your feedback towards advertising on Sinclair Broadcasting.
We regret the circumstances that have prompted you to contact us. Pleaseaccept our apology for any frustration or inconvenience you may have experienced.
We appreciate your input regarding our advertising. We believe one of the most effective ways to connect with customers and generate mass awareness of our products is through television advertising. We treat our purchase of commercial time as we do any other prime time, mainstream television program. By buying commercial time on top-rated shows, we are not making judgment on the specific content of the show but simply making an optimized attempt to reach our many customers through award-winning television programming.
Ford advertises on many networks and our commercials run on their affiliate stations, including those in the Sinclair group. We do not endorse candidates or advertise on programs that are partisan. We do not endorse or support in any way the broadcast of the show in question,"Stolen Honor."
Ford Motor Company values the opinions and sensibilities of our customers worldwide and will continue to try to place advertising on programs that reach and appeal to our diverse customer base.
If you have any other inquiries or concerns, please feel free to contact us and we will be happy to address them.
Thank you for contacting Ford Motor Company.
Sincerely, Ford Motor Company Customer Relationship Center
>> In other words, we don't give a shit>
Thank you for contacting Mattel. We always appreciate hearing from ourconsumers on issues that are important to them.
We have discussed your comments with the appropriate area at Mattel. Mattel's policy is to work with our advertising agencies to pre-screen all programming that Mattel commercials are placed in. We do not endorse or support a specific political party or candidate, and would not support any related programming with our advertising.
We advertise on a broad range of stations, including local, national and cable programming. As you can imagine, advertising decisions are made with advanced planning and we had no prior knowledge of Sinclair's actions at the time of these decisions.
Our philosophy at Mattel is to support candidates and parties through the Mattel Political Action Committee, which is filed publicly with the FEC(federal elections commission).
We suggest that if you have concerns pertaining to Sinclair's broadcasting practices that you contact the Federal Communications Commission (FCC) directly. The Federal Communications Commission (FCC) can be contacted by logging onto WWW.FCC.Gov or by calling 1-888-225-5322.
Sincerely,
Mattel, Inc. Consumer Relations
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