The race online: Obama, rivals bring Internet campaigning to new level

[babylonsister]

The race online: Obama, rivals bring Internet campaigning to new level
PRESIDENTIAL RIVALS, LED BY OBAMA, EMBRACE THE INTERNET AS TOOL FOR BUILDING SUPPORT
By Frank Davies
Mercury News Washington Bureau
Article Launched: 02/24/2008 01:34:31 AM PST


WASHINGTON - Barack Obama's ascendancy comes with a popular affirmation: "Yes we can." Maybe it should be "Yes we click," as his presidential campaign takes online politics to new levels.

Obama became the front-runner for the Democratic nomination this month after a string of primary and caucus victories, and his inspirational appeal and effective campaign organization are getting most of the credit for his stunning success.

But there is another major factor: smart use of new technology, from record-breaking fundraising to Facebook widgets attracting new supporters and mass texting to keep his backers connected.

While every candidate in this year's presidential contest has used the Internet far more effectively than anyone who ran in 2004, Obama is so far ahead of other candidates in Web traffic, social networking and user-generated video that he's in a class by himself.

"Barack Obama is successful because he is Barack Obama, and his message is spot-on with Democrats," said David All, a Republican strategist specializing in new media. "But he is leveraging that with the most effective, comprehensive online strategy of any campaign. He's using the tools that help you find and mobilize new voters."

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http://www.mercurynews.com/ci_8350952

[NC_Nurse]

1. I found local activists through his website, it was easy and quick and

there are several different groups doing events and parties in my area.
The phone banking is really simple to do too. They've made it really easy to
get involved and all the people I've met are incredibly enthusiastic!

[babylonsister]

2. His website is fabulous; it is easy to navigate. Someone put lots

of effort into that, and it's paying off! :thumbsup: