RW fundies target "Desperate Housewives" sponsors

[LiviaOlivia]

'Housewives' loses some sponsors
Furor over ABC's naughty new hit prompts some companies to halt ads; controversy a boon to ABC?
October 20, 2004: 12:00 PM EDT
By Krysten Crawford, CNN/Money staff writer

NEW YORK (CNN/Money) - Walt Disney Co.'s best shot at reviving its sickly ABC network may have plenty of skin and sin, but "Desperate Housewives" has lost a few advertisers as a result.

Tyson Foods, Lowe's Cos., and Kellogg have all aired spots on the weekly prime time soap that debuted late last month. And none plan to air any more. Officials at two of the advertisers -- Arkansas-based Tyson Foods (unchanged at $15.15, Research) and North Carolina-based Lowe's Companies (up $0.05 to $56.45, Research) -- confirmed that the decision against buying more commercial time on "Desperate Housewives" was based on the hit show's cheeky script, which centers on a tony suburban neighborhood where four middle-aged women live in misery and a fifth who committed suicide narrates from the grave.

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Through two of its member Web sites, the American Family Association has rallied thousands of followers, who last week began inundating the e-mail servers and phone lines at Tyson, Lowe's and ConAgra.

Within hours, Lowe's and Tyson notified the association that they were pulling out of any future advertising on the show, said Randy Sharp, the special projects editor for the American Family Association and the editor of its OneMillionMoms.com and OneMillionDads.com

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Find this article at:
http://money.cnn.com/2004/10/19/news/fortune500/desperate

[2Design]

1. I thought this was so funny since many of rw housewives are probably

the basis for the characters

[rogerashton]

2. I would encourage them!

After all, it is not a political issue, and I believe in empowering consumers through the boycott.

[Parche]

3. ads

They said they had advertisors lining up at the gates
so who cares what the ingnorant right wingers say