http://www.indtv.tv/index.html I like this idea because will provide a platform that will actually give us (you, me and America) an idea of what people, especially young people, find important.
Over the past few months I worked locally doing poll calling. The thing that always bothered me were the questions. I spend hours asking people "Which (A, B, C, or D) do you think is important?" and the follow -up of "rank their importance."
Often I would get answers that weren't A-D but that wasn't what the candidates' were running on. I mentioned that we should first ask, "what do you think the duties of (insert office) are and what would you like them to focus on?" There seemed to be a lot of confusion about what each office could & couldn't do. It just seems important to me that people actually have a clue what an office holder can do.
The bottomline: it seems that if we want people to get involved in the political process that we need to first identify what issues the people think are important rather than deciding for them. Right now, we seem to go from wedge issue to wedge issue without doing a lot with the spectrum in between.
I know it's a weird idea, people deciding the platform but I think it is worth a try. Anyway, I was looking at Gore's new station to do that. It will give young adults the freedom to express and formulate what is important to them. It couldn't hurt.
From the home page:
TV can be better. Much better.
Want to see more than just reality television? Tired of news outlets that cover celebrity trials instead of tackling critical questions? Bored with shows that don't challenge or engage you? So are we.
The sad reality of TV is that young adult viewers are coveted, but not really asked to participate. You can be characters, but rarely creators. We want to change all that. And with your help, we will create shows that are bold, irreverent, intelligent and relevant to the passions and experiences of our audience.
We are an independent media company led by former Vice President Al Gore, entrepreneur Joel Hyatt and a growing team of industry professionals and young creatives. We are coming together around a common mission: to share the world's most dominant media platform - television - with a diverse group of people who want an outlet for their creativity, their voices heard and their perspectives valued.
Last May we acquired an existing television network that is currently available in almost 20 million U.S. homes. In 2005 we will debut our new programming on this network, shows shaped by a new generation of media-savvy creators.
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