George Lois is the creator of many of Esquire's revolutionary magazine covers in the 1960's. He came up with the ''I Want My MTV'' campaign and the name Lean Cuisine. His previous campaign experience includes working for several senatorial campaigns, including Jacob Javits's in 1962 and Robert F. Kennedy's in 1964.
''Morally, I think Kucinich is incredible. He makes a point of saying forcefully that he does not believe the lies of the Bush administration. And his name presents possibilities. He has two i's in his name, which led me to think of the line, 'The eyes that see through the lies.' The subtext is, We have a blind president, and I'm running against a bunch of other candidates who didn't understand that they were being conned. This is a very tough political statement for this time. As for the button, I think just saying 'Kucinich means courage' adds another element to what he's about. His name's hard to say, but you can use that to your advantage when you say 'Kucinich' means something.''
the writing in red maybe change to yellow???