The Dow Jones' Wonderfully Cheesy Addition

[Crewleader]

Bailouts for the Rich; Macaroni and Cheese for the Rest of Us

The Dow Jones' Wonderfully Cheesy Addition

By MICHAEL HUDSON


The bailout of AIG to enable derivatives traders and other gamblers collect on their computer-driven bets is so enormous that it will take another article to describe. But in the meantime there is a development so wonderfully appropriate, almost poetic as a metaphor, that it cannot go unnoticed. The Dow Jones Company announced on September 18 that as of this Monday, September 22, 2008, Kraft Foods will replace ailing A.I.G. in the Dow Industrial Average with Kraft Foods. The company makes processed industrial products such as Cheez’it, Cheez Whiz and Oscar Meyer wieners, but is best known for the Macaroni and Cheese that Sam Kraft introduced in the Depression year of 1937. When milk and dairy products were rationed during World War II, these packaged meals were all that was available. Along with the company’s Hamburger Helper, much of the public may find itself obliged to eat more of this by the time the fallout from this week’s transition from Industrial Capitalism to Hedge Fund Capitalism runs its course.

How fitting a metaphor, not only the notorious Depression Diet, but the fact that the Kraft process is fake cheese. About as real as the default guarantees that A.I.G. “insured,” Velveeta and similar so-called “cheese products” are made out of Milk Protein Concentrate (MPC). “The general definition of MPC is a blend of dry dairy ingredients from 42% to 90% casein (pure dairy protein) made by ultra filtering skim milk, retaining anything the size of a protein or larger (bacteria, somatic cell, etc.) and then drying that to form a powder,” describes the Agribusiness Examiner. “Not manufactured in the U.S., MPC’s are added to cheese vats – on the cheap yielding more end products with ‘savings’ retained by the manufacturer.”

The resulting products are not considered milk by the Food and Drug Administration’s (FDA) definitions. This fact legally obliges Kraft to spell many of its consumer items “Cheez” under the “truth in labeling” laws. The intention is for the children at whom most of Kraft’s advertising is aimed will think that this is an affectionate diminutive for the company’s cheesy chemicals, confusing it with real dairy cheese. Much as Kraft’s products are aimed mainly at kids, so about three quarters of A.I.G.’s derivative insurance guarantees for trillions of dollars of computer-driven trades were pawned off on gullible European financial institutions.

http://www.counterpunch.org/hudson09192008.html

[Muttocracy]

1. Ah, didn't realize AIG was in the Dow - I learn so much on DU. Is Kraft still linked to tobacco

companies - I remember Nabisco and Kraft were linked to RJR Reynolds and another cigarette maker but can't remember which was which - and was Kraft splitting off again?