CNBC Viewership Down 28%

[Joanne98]

The bloodbath at GE's propaganda station has reached critical levels: according to Nielsen, CNBC has lost 28% of viewers year over year, and 24% in the 25-54 age group category. This is obviously a stunning failure in an environment where the top stories on any other medium are finance and economy related. Maybe if they were to actually report objective news, Jeff Immelt would not have to scratch his head in wonderment, pondering how to generate ad revenue and something even remotely resembling positive cash flow. Then again what are the poor anchors to do since the infamous Immelt memo made the rounds. At least GE stock is up: and for that GE, Barney Frank and Goldman Sachs, deserve a golf clap.

Oh, and Larry, with a 46% drop, you may want to reevaluate your content strategy.

But for all intents and purposes, CNBC's core viewership has spoken and it openly demands more of Amanda Drudy's enhanced cleavage.

http://www.zerohedge.com/article/cnbc-viewership-down-28

Chart at link

[BeyondGeography]

1. Maybe if they started investigating their cronies and stopped snickering at the government

they'd be in better shape. But they are part of the culture down there; they were never anything more than a spin vehicle for the Street. The market for that has diminished, along with everything else associated with Wall Street. Maybe they'll figure it out, but that would involve admitting they've been wrong all along about the basics. So...doubtful.

[Warpy]

2. That might be the number of people who've had to tap

into the 401K because they're either out of work or working reduced hours. Since they can't kid themselves about being part of the owning class any more, why bother to watch the clown show on CNBC?

[Captain Hilts]

3. Wow. What are the numbers for news channels, in general. I know they're low. nt

[notesdev]

4. This is why

The big smoking hole in CNBC's credibility, as illustrated by Jon Stewart:

http://www.thedailyshow.com/watch/thu-march-12-2009/jim-cramer-pt--1
http://www.thedailyshow.com/watch/thu-march-12-2009/jim-cramer-pt--2
http://www.thedailyshow.com/watch/thu-march-12-2009/jim-cramer-pt--3

[abelenkpe2]

5. 25-54 age group?

Don't most in that age group get their news from the internet? I read somewhere that most viewers of TV news are seniors. Is that not the case?

[CatholicEdHead]

6. How did Bloomberg's ratings do over this time period?

[InkAddict]

7. New CNN National Report Giving Media a "D"

'Nuff said.

http://reportcard.cnn.com/

[Xenotime]

8. CNBC gives too much attention to rich, fat CEOs. They have nothing for the common man.