http://www.alternet.org/mediaculture/61507/It would be tough, they were told -- an "eco challenge" in a secret location. They would need to pack their passports and update their jabs. Sasha Gardner, a Bournemouth-based glamour model, was expecting to visit a rainforest or pacific island. "But when we turned up, we weren't at an airport," she says, "we were in a rubbish dump in Croydon."
Gardner and 10 other contestants are set to be the latest stars of reality TV, but Dumped, a new series to be screened on Channel 4 early next month, is no Shipwrecked, with its bronzed twentysomethings "surviving" for months in paradise, and there will be none of the designer sofas of the Big Brother house. Their challenge will be to live, eat and sleep for three weeks on a south London landfill, completing a series of tasks designed to highlight the true scale of what we throw away.
Rob Holdway, director of Brighton-based environmental consultancy Giraffe Innovation, who presents Dumped and set the challenges, says it was telling that most participants in the show, which was filmed last June, had packed for a long-haul flight. "A lot of people think they have to go to the Arctic or the Amazon to highlight climate change," he says. "But the reality is our desire for all the stuff we use is increasing carbon emissions. The ecology starts in our kitchens and rubbish bins."